LinkedIn: [Martina Tolot Moroder](http://www.linkedin.com/in/martina-tolot-moroder-25a5603a)
Executive Summary
Martina Tolot Moroder currently serves as Art Director - E-commerce at GOOD AMERICAN, a Los Angeles-based fashion brand known for its inclusive approach to apparel. Martina is recognized for her ability to blend creative vision with business objectives, developing visually compelling and user-centric digital experiences that directly support brand engagement and increase online conversion rates.
Professional Overview
Current Role: Art Director – E-commerce at GOOD AMERICAN
- Leadership: Martina leads the creative direction and execution of the e-commerce strategy, managing a multi-disciplinary team of designers, photographers, and digital artists.
- Strategic Responsibilities:
- Ensures brand consistency across all digital touchpoints.
- Oversees the full visual identity on the e-commerce platform, from concept to final customer-facing content.
- Prioritizes cohesive storytelling to enhance customer journey and loyalty.
- Business Impact:
- Martina’s initiatives are credited with driving customer engagement, fostering higher-than-average conversion rates, and deepening customer loyalty.
- Her leadership has significantly contributed to the growing market recognition of GOOD AMERICAN’s digital channels.
Career History
- GOOD AMERICAN: Art Director – E-commerce
- Led transformation of brand’s visual e-commerce identity.
- Developed creative assets and campaigns tailored for digital merchandising.
- Reformation: Photo Retoucher
- Specialized in product image enhancement to match the brand’s sustainability- and style-focused ethos.
- LATESUMMER (Co-Creator):
- Co-developed a digital magazine, demonstrating skills in content creation, publication management, and digital design leadership.
- ADC Digital: Lead Retoucher & Retouching Manager
- Managed a team responsible for high-end advertising campaigns, further developing team leadership and project oversight capabilities.
- Own Studio (Martina Tolot Moroder): Photographer
- Developed a distinctive artistic style, contributing to her approach as both a creative and business leader.
Education
- Bachelor of Fine Arts (B.F.A.), Photography
- Institution: California Institute of the Arts
- Focused on both technical excellence and creative exploration, providing the foundation for leadership in visual storytelling and digital strategy.
Professional Skills & Expertise
- E-commerce Art Direction: Conceptualization and delivery of large-scale digital campaigns and storefront visuals.
- Photography & Retouching: 11 years of advanced experience in high-end digital photography and photo retouching.
- Digital Content Creation: Proven capability in developing and managing end-to-end visual content across diverse platforms.
- Team Leadership: Experience supervising designers and digital artists in deadline-driven environments.
- Brand Identity Management: Maintaining and evolving brand coherence across all online channels.
Professional Highlights & Recognition
- Instrumental in e-commerce growth and digital rebranding initiatives at GOOD AMERICAN.
- Special projects and campaigns have received positive engagement, contributing measurable value to the company’s marketing funnel.
- Notable digital magazine publishing experience (LATESUMMER) signals an innovative, multidisciplinary approach to content strategy.
Online Presence & Additional Signals
- Instagram: [@martinatolotmoroder](https://www.instagram.com/martinatolotmoroder/?hl=en)
- Over 3,300 followers, demonstrating active engagement within the creative and fashion communities.
- Portfolio: [www.martinatolot.com](https://www.martinatolot.com/)
- Showcases diverse body of work in art direction, commercial photography, and special projects.
Key Insights
Martina’s experience positions her as a critical decision-maker for digital creative initiatives within GOOD AMERICAN. Her background combines deep technical expertise, creative leadership, and a clear understanding of the strategic role visual content plays in driving online commercial results. She is likely responsive to solutions that enhance creative workflow, support digital branding, and streamline content production for e-commerce.
