Martine Reardon

Chief Marketing Officer, Macy's

Professional Overview
Martine Reardon is a highly accomplished marketing executive with over a decade of experience driving strategic brand development and transformative customer engagement initiatives. As the Chief Marketing Officer at Macy's, she oversees the company's comprehensive marketing strategy, leading a team of talented professionals to elevate the iconic brand and deliver exceptional results.

Experience Summary

Current Role
Martine has served as the Chief Marketing Officer of Macy's since 2011. In this role, she is responsible for spearheading the company's marketing vision and executing integrated campaigns that resonate with Macy's diverse customer base. Under her leadership, Macy's has strengthened its brand positioning, optimized its digital presence, and implemented innovative customer loyalty programs that have driven increased sales and improved customer satisfaction.

Career Progression
Prior to joining Macy's, Martine held various marketing leadership positions at other prominent retail and consumer brands, including serving as the Senior Vice President of Marketing at Kohl's and the Vice President of Brand Management at Nordstrom. Her extensive experience in the retail industry, combined with her strategic acumen and data-driven approach, has enabled her to drive sustainable growth and enhance brand equity for the companies she has served.

Academic Background
Martine holds a Bachelor of Arts degree in Marketing from the University of Michigan, where she graduated with distinction. She is a passionate advocate for continued learning and has completed executive education programs at Harvard Business School and Stanford University.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and portfolio management

• Digital transformation and e-commerce optimization

• Customer segmentation and data-driven insights

• Retail operations and merchandising alignment

• Talent development and team leadership

Professional Impact
During her tenure at Macy's, Martine has spearheaded several transformative initiatives that have strengthened the company's competitive position and enhanced the customer experience. Notable achievements include the successful launch of Macy's loyalty program, the implementation of data-driven personalization strategies, and the integration of seamless omnichannel capabilities that have resulted in significant increases in customer engagement and revenue growth.

Conclusion
Martine Reardon is a seasoned marketing executive with a proven track record of driving innovation and delivering exceptional results. Her deep understanding of the retail industry, coupled with her strategic vision and people leadership skills, have made her an invaluable asset to Macy's. As the company continues to evolve, Martine's expertise will be instrumental in shaping the brand's future and solidifying its position as a leading omnichannel retailer.