Marty Matthews

Chief Financial Officer

Professional Overview

Marty Matthews is a seasoned finance executive with over 18 years of experience in the apparel and retail industries. As the Chief Financial Officer for both BELLA+CANVAS and Alo Yoga, he leverages his deep expertise in financial strategy, operational optimization, and business transformation to drive organizational growth and profitability.

Experience Summary

Current Roles

Chief Financial Officer, BELLA+CANVAS (2019-11-01 to Present)

• Oversees all financial operations, including budgeting, forecasting, and financial reporting for the fast-growing apparel manufacturer

• Spearheads strategic initiatives to improve operational efficiency, enhance cash flow management, and implement cost-saving measures

• Plays a pivotal role in the company's expansion and acquisitions, ensuring seamless integration and financial alignment

Chief Financial Officer, Alo Yoga (2019-11-01 to Present)

• Leads the financial function for the premium activewear brand, ensuring sound financial practices and strategic decision-making

• Collaborates closely with cross-functional teams to optimize inventory management, improve profitability, and drive sustainable growth

• Provides critical guidance in the company's global expansion, leveraging financial insights to support strategic decisions

Career Progression

Executive Vice President of Finance, alphabroder (2018-12-01 to 2019-11-01)

• Served as the Chief Financial Officer for the leading wholesale distributor of imprintable sportswear and accessories

• Spearheaded the implementation of a new enterprise resource planning (ERP) system, streamlining financial processes and improving data-driven decision-making

• Played a key role in the company's successful acquisition and integration of a major competitor, ensuring a seamless transition

Chief Financial Officer, alphabroder (2007-10-01 to 2018-12-01)

• Oversaw all aspects of the company's financial operations, including budgeting, forecasting, and financial reporting

• Implemented robust financial controls and risk management strategies to ensure the organization's long-term financial stability

• Played a pivotal role in the company's growth and expansion, supporting strategic initiatives and driving operational excellence

Corporate Controller, alphabroder (2003-12-01 to 2007-09-01)

• Managed the company's accounting operations, ensuring accurate financial reporting and compliance with regulatory requirements

• Collaborated with cross-functional teams to improve financial processes and enhance data-driven decision-making

• Contributed to the successful implementation of a new ERP system, streamlining financial operations and improving operational efficiency

Academic Background

Marty Matthews holds a Bachelor of Science in Accounting from the University of Southern California.

Areas of Expertise

• Financial strategy and planning

• ERP system implementation and optimization

• Operational efficiency and cost management

• Mergers, acquisitions, and integration

• Inventory management and optimization

• Cross-functional collaboration and leadership

Professional Impact

• Instrumental in driving the financial transformation and growth of leading apparel brands and distributors

• Played a pivotal role in the successful integration of major acquisitions, ensuring seamless transitions and improved financial performance

• Recognized for his ability to implement innovative financial strategies and technologies to enhance operational efficiency and drive profitability

Conclusion

With his extensive experience, strategic financial acumen, and proven track record of driving organizational growth and profitability, Marty Matthews is a highly respected finance executive in the apparel and retail industries. He continues to leverage his expertise to guide BELLA+CANVAS and Alo Yoga through their respective expansion and transformation journeys, delivering sustainable value for stakeholders.