Marwa Kaabour

Seasoned Marketing and Corporate Communication Executive

Professional Overview

Marwa Kaabour is a highly accomplished marketing and corporate communication leader with over 20 years of experience driving strategic growth and brand transformation initiatives. As the CMO and Group Head of Marketing and Corporate Communication at Al Masaood, she is responsible for spearheading the company's integrated marketing and communication strategies to strengthen brand visibility, deepen customer engagement, and support business expansion across the United Arab Emirates.

Experience Summary

Current Role

As the CMO and Group Head of Marketing and Corporate Communication at Al Masaood, Marwa oversees the company's global marketing and corporate communication efforts. In this role, she is responsible for developing and implementing holistic marketing strategies to elevate the company's brand positioning, drive customer acquisition and retention, and support the organization's diversified business portfolio. Under her leadership, the marketing and communication team has achieved significant milestones, including increasing brand awareness by 25% and improving customer satisfaction scores by 18% through targeted campaigns and strategic partnerships.

Career Progression

Marwa's impressive career trajectory spans senior marketing and communication roles across various industries. Prior to joining Al Masaood, she served as the Director of Marketing and Corporate Communication at The Industrial Group Ltd., where she spearheaded the company's rebranding initiative and implemented digital transformation strategies that resulted in a 30% increase in online sales. Marwa also held the position of AVP of Marketing and Corporate Communication at Al Hilal Bank, where she played a crucial role in strengthening the bank's brand identity and diversifying its product offerings to meet evolving customer needs.

Academic Background

Marwa holds a Master of Business Administration (MBA) in Marketing and Marketing Management from the American University of Sharjah, where she graduated with honors. She has also completed the Executive Leadership Programme in Organizational Leadership from New York University Abu Dhabi and is a Certified Digital Marketer from the Digital Marketing Institute.

Areas of Expertise

• Integrated marketing strategy development and execution

• Brand management and repositioning

• Digital marketing and social media optimization

• Corporate communication and stakeholder engagement

• Cross-functional team leadership and mentorship

• Data-driven decision making and performance measurement

Professional Impact

Marwa's strategic leadership and innovative approach have earned her recognition within the industry. She is a member of The Marketing Society, where she actively contributes to shaping industry best practices and sharing her expertise. Marwa's remarkable achievements, including driving a 25% increase in brand awareness and an 18% improvement in customer satisfaction, have positioned her as a prominent figure in the marketing and communication landscape of the United Arab Emirates.

Conclusion

With her extensive experience, strong technical expertise, and proven track record of driving measurable business impact, Marwa Kaabour is a seasoned marketing and corporate communication executive poised to continue her trajectory of success. Her passion for brand-building, customer-centric strategies, and digital transformation make her a valuable asset to any organization seeking to achieve sustained growth and market leadership.