Professional Summary
Professional Overview
Mary Gerzema is an experienced digital marketing, media, and consumer insights executive with a proven track record of driving growth and innovation. As the Senior Vice President of Digital Marketing, Media & Consumer Insights at Shiseido Americas Corporation, she is responsible for leading the company's digital transformation and developing data-driven strategies to engage consumers across various touchpoints.
Experience Summary
Current Role
In her current role, Mary is responsible for overseeing the digital marketing, media, and consumer insights functions for Shiseido Americas. She leads a talented team in developing and implementing integrated digital campaigns that leverage consumer data and insights to deliver personalized brand experiences. Under her guidance, Shiseido has significantly increased its digital presence and engagement, resulting in improved customer loyalty and a stronger brand reputation.
Career Progression
Prior to her current role, Mary held several senior leadership positions in the media and marketing industry, including SVP Regional Digital Marketing and Media at Shiseido Americas, VP Global Media at The Estée Lauder Companies, and President at Universal McCann. Throughout her career, she has consistently demonstrated her ability to drive business growth, optimize media investments, and build high-performing teams.
Academic Background
Mary holds a Bachelor's degree in Marketing from the University of Wisconsin-Madison, where she graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Media planning and optimization
- Consumer data and insights analysis
- Cross-functional team leadership
- Driving business transformation and innovation
Professional Impact
During her tenure at Shiseido, Mary has led the company's digital transformation, resulting in a significant increase in online sales and customer engagement. She has also spearheaded the implementation of advanced analytics and personalization capabilities, enabling the organization to better understand and serve its diverse customer base.
Conclusion
With her extensive experience in the beauty and personal care industry, coupled with her expertise in digital marketing and consumer insights, Mary Gerzema is a valuable asset to Shiseido Americas. She is passionate about leveraging technology and data to deliver exceptional customer experiences and drive sustainable business growth.
