Mary Graese
Sales & Marketing Director
Professional Overview
Mary Graese is a seasoned Sales and Marketing Director with over 25 years of experience driving growth and innovation in the natural products industry. As the Sales & Marketing Director at Northstar Bison, LLC, she leverages her deep expertise in strategic marketing, brand development, and sales leadership to propel the company's market presence and profitability.
Experience Summary
Current Role
In her role as Sales & Marketing Director at Northstar Bison, LLC, Mary is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, expand distribution channels, and drive sales of the company's premium bison products. She oversees all aspects of the marketing mix, including product positioning, digital and traditional advertising, public relations, and trade show participation. Under her leadership, Northstar Bison has experienced double-digit revenue growth and strengthened its position as a leading provider of high-quality, sustainable bison products.
Career Progression
Prior to joining Northstar Bison, Mary held the position of Sr Key Coordinator at Shaklee Corporation, where she was instrumental in developing and implementing successful sales and marketing initiatives for the company's line of natural health and wellness products. Earlier in her career, she served as a Clinical Dietitian at the Rice Lake Convalescent Center, where she applied her expertise in nutrition to improve patient care and outcomes.
Academic Background
Mary holds a Bachelor of Science degree in Dietetics from the University of Wisconsin-Stout, where she graduated with distinction. She is a Registered Dietitian and maintains memberships in professional organizations such as the Academy of Nutrition and Dietetics.
Areas of Expertise
- Strategic marketing and brand management
- Sales leadership and channel development
- Product innovation and positioning
- Dietary and nutritional expertise
- Sustainable business practices
Professional Impact
During her tenure at Northstar Bison, Mary has played a pivotal role in driving the company's growth and expanding its reach in the natural products market. She has spearheaded the development of award-winning marketing campaigns, forged strategic partnerships, and implemented data-driven sales strategies that have resulted in significant revenue increases and market share gains. Mary's commitment to sustainability and her deep understanding of consumer trends have been instrumental in positioning Northstar Bison as a trusted and innovative leader in the bison industry.
Conclusion
With her exceptional marketing acumen, sales leadership, and passion for sustainable business practices, Mary Graese is poised to continue driving the success and growth of Northstar Bison. Her multifaceted expertise and track record of achievements make her a valuable asset to the company as it navigates the evolving natural products landscape.