Professional Summary
Professional Overview
Mary Haen is an experienced Marketing & Partnerships Director with a strong track record of success in the sports and hospitality industries. With over 30 years of expertise, she has a deep understanding of strategic marketing, partner relations, and event management.
Experience Summary
Current Role
As the Marketing & Partnerships Director at Elkhart Lake's Road America, Inc., Mary is responsible for developing and executing comprehensive marketing strategies to promote the iconic race track and its various events. She oversees all aspects of partnership and sponsorship management, leveraging her extensive industry connections to cultivate valuable relationships and secure high-profile partnerships. Under her leadership, Road America has seen a significant increase in event attendance and sponsorship revenue.
Career Progression
Prior to her current role, Mary held various sales and marketing positions across the hospitality and food industries. As a Sales Manager at Holiday Inn, she excelled in driving revenue growth and enhancing customer satisfaction. Her stint as a Product Manager at Johnsonville Foods allowed her to hone her skills in brand management and new product development. Earlier in her career, Mary served as a Marketing Analyst and Sales Representative at Kohler Hospitality, where she gained valuable insights into the hospitality sector.
Throughout her diverse career, Mary has consistently demonstrated her ability to thrive in dynamic, fast-paced environments, consistently exceeding performance targets and delivering measurable results.
Academic Background
Mary holds a Bachelor's degree in Marketing from the University of Wisconsin-Milwaukee, where she graduated with distinction.
Areas of Expertise
- Strategic marketing and brand management
- Partnership and sponsorship development
- Event planning and execution
- Sales and account management
- Data analysis and performance optimization
- Cross-functional team leadership
- Hospitality and sports industry acumen
Professional Impact
During her tenure at Road America, Mary has spearheaded several high-profile marketing campaigns that have significantly boosted the track's visibility and attendance. She has secured numerous lucrative sponsorship deals with leading automotive and consumer brands, further enhancing the organization's revenue streams.
Mary's contributions have not only positively impacted Road America's financial performance but have also elevated the brand's reputation within the motorsports industry. She is widely recognized as a forward-thinking marketing strategist and a skilled relationship builder.
Conclusion
With her extensive experience, diverse industry expertise, and proven track record of success, Mary Haen is a valuable asset to any organization seeking to drive growth, strengthen partnerships, and enhance their brand presence. Her strategic vision, coupled with her unwavering commitment to excellence, make her an exceptional marketing and partnerships professional.
