Mary Hanrahan

Vice President of Marketing, Bizzy® Cold Brew

Professional Overview
Mary Hanrahan is an accomplished marketing executive with over a decade of experience driving innovation and growth in the food and beverage industry. As the Vice President of Marketing at Bizzy® Cold Brew, she leverages her expertise in consumer insights, brand development, and integrated marketing to propel the company's market-leading position.

Experience Summary

Current Role
In her current role as VP of Marketing at Bizzy® Cold Brew, Mary is responsible for overseeing all marketing initiatives, including brand strategy, product innovation, digital marketing, and trade promotions. Under her leadership, the company has achieved significant revenue growth and expanded its distribution footprint across major retail channels.

Career Progression
Prior to joining Bizzy® Cold Brew, Mary held several key marketing leadership positions. As the Director of Innovation at SunOpta, she spearheaded the development and successful launch of multiple award-winning plant-based food products. Earlier in her career, she served as the Sr. Director of Marketing & Innovation at Mighty Spark Food Co. and the Director of Marketing at Angie's Boomchickapop, where she played a pivotal role in driving brand awareness and market share expansion.

Academic Background
Mary holds a Bachelor of Science in Marketing from the University of Minnesota, where she graduated with honors.

Areas of Expertise

• Brand strategy and development

• Consumer insights and market research

• Integrated marketing campaign execution

• New product innovation and commercialization

• Digital and social media marketing

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Mary has demonstrated a proven track record of delivering measurable results. At Bizzy® Cold Brew, she has successfully repositioned the brand, driving a 32% increase in brand awareness and a 25% uplift in direct-to-consumer sales. At her previous roles, she led the development and launch of several industry-disrupting products that went on to win prestigious awards and achieve significant market share.

Conclusion
With her deep industry expertise, strategic vision, and proven ability to deliver results, Mary Hanrahan is poised to continue driving Bizzy® Cold Brew's growth and solidifying its position as a leading innovator in the cold brew coffee segment.