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Mary Hecht Kissell

Professional Summary



Overview


Mary Hecht-Kissell is an experienced marketing and communications professional with a strong background in the biotechnology and technology industries. As the Vice President of Corporate Communications at the North Carolina Biotechnology Center (NCBiotech), she leverages her strategic expertise to drive impactful marketing campaigns and enhance brand visibility for the organization.

Current Role


In her role as Vice President of Corporate Communications at NCBiotech, Mary is responsible for developing and executing comprehensive communication strategies to support the center's mission and initiatives. She oversees all aspects of the organization's marketing and public relations efforts, including media relations, digital marketing, event management, and stakeholder engagement. Under her leadership, NCBiotech has strengthened its position as a leading voice in the state's biotechnology ecosystem, fostering collaborations and raising awareness of the center's programs and resources.

Career Progression


Prior to her role at NCBiotech, Mary held several senior-level marketing positions, including Senior Marketing Manager at TearScience, Inc. and Senior Manager of Marketing Programs & Member Support at MEF. She has also leveraged her expertise as a Public Relations/Marketing Consultant, working with clients to develop and implement effective communication strategies. Additionally, Mary has served as the Vice President of Marketing (Volunteer) for the International Association of Business Communicators (IABC) NC Triangle Chapter, where she has contributed to the professional development of her peers.

Academic Background


Mary holds a Bachelor's degree in Communications from the University of North Carolina at Chapel Hill, where she graduated with honors. Her academic background has provided a strong foundation for her career in marketing and communications, enabling her to combine her technical skills with a deep understanding of effective storytelling and audience engagement.

Areas of Expertise


  • Strategic marketing and communication planning

  • Brand management and reputation enhancement

  • Digital marketing and social media strategy

  • Event planning and execution

  • Stakeholder engagement and partnership development

  • Leadership and team management


Professional Impact


Throughout her career, Mary has demonstrated a proven track record of driving measurable results for the organizations she has served. At NCBiotech, she has spearheaded the development of innovative marketing campaigns that have increased the center's visibility and engagement with key stakeholders, including industry partners, policymakers, and the broader community. Her ability to translate complex scientific concepts into compelling narratives has been instrumental in fostering a greater understanding of the biotechnology industry and its impact.

Conclusion


With her extensive experience and versatile skill set, Mary Hecht-Kissell is a respected marketing and communication leader in the biotechnology and technology sectors. Her strategic vision, coupled with her passion for driving growth and fostering collaboration, make her a valuable asset to the organizations she serves. As she continues to advance her career, Mary remains committed to leveraging her expertise to make a meaningful impact on the industry and the communities she serves.