Professional Summary

Professional Overview

Mary Henson is an experienced marketing leader with a strong focus on the retail industry. As the Director of Retail Marketing at Milk Makeup, she oversees innovative marketing strategies that drive brand engagement and customer acquisition.

Experience Summary

Current Role

As the Director of Retail Marketing at Milk Makeup, Mary is responsible for developing and executing comprehensive marketing campaigns that elevate the brand's presence in the highly competitive cosmetics industry. She collaborates cross-functionally to ensure seamless integration of digital, in-store, and experiential marketing initiatives. Under her leadership, Milk Makeup has achieved significant growth in both online and brick-and-mortar retail channels.

Career Progression

Prior to her current role, Mary served as the Marketing Manager at SmileDirectClub, where she played a crucial role in launching the company's national expansion and oversaw the implementation of successful omnichannel marketing strategies. She previously held the position of Assistant Manager at SmileDirectClub, where she gained valuable experience in retail operations and customer experience management.

Academic Background

Mary holds a Bachelor of Science degree in Marketing from the University of Michigan, where she graduated with honors.

Areas of Expertise

• Retail marketing strategy and implementation

• Omnichannel campaign development and execution

• Brand positioning and customer engagement

• Digital marketing, including social media and e-commerce

• Project management and cross-functional collaboration

Professional Impact

During her tenure at Milk Makeup, Mary has spearheaded the launch of several innovative marketing campaigns that have driven measurable increases in brand awareness, website traffic, and in-store sales. She has also played a key role in expanding the company's retail footprint, securing partnerships with leading department stores and specialty retailers.

Conclusion

With her extensive experience in the retail marketing domain and a track record of driving impactful results, Mary Henson is poised to continue making significant contributions to the growth and success of Milk Makeup. Her strategic vision, digital expertise, and collaborative leadership style make her a valuable asset to the organization.