Professional Summary

Professional Overview

Mary Holby is a seasoned Social Media Marketing Consultant and Director of Social Media Marketing with over a decade of experience in the digital marketing industry. She specializes in developing and executing comprehensive social media strategies that drive measurable results for her clients.

Experience Summary

Current Roles

Social Media Marketing Consultant, Self-Employed (2018-08-01 to Present)

Providing strategic social media consulting services to a diverse range of clients, helping them to effectively leverage platforms like Facebook, Instagram, Twitter, and LinkedIn to achieve their marketing objectives.

Developing data-driven content strategies, managing social media campaigns, and analyzing performance metrics to optimize results.

Director of Social Media Marketing, Groove Life (2017-12-01 to Present)

Responsible for leading the social media marketing efforts for Groove Life, a rapidly growing lifestyle brand.

Oversees the planning, execution, and measurement of all social media initiatives, including content creation, influencer partnerships, and paid advertising campaigns.

Collaborates cross-functionally with the marketing, creative, and e-commerce teams to ensure social media activities are aligned with the overall brand strategy.

Career Progression

Director of Social Media Marketing, Dr. Axe - Food Is Medicine (2013-10-01 to 2017-12-01)

Played a key role in growing the brand's social media presence, leading to a significant increase in website traffic and e-commerce sales.

Implemented innovative social media strategies that resulted in the brand's Instagram account surpassing 1 million followers.

Department Assistant for TEN Business Operations, Turner Broadcasting (2012-07-01 to 2013-08-01)

Provided administrative support to the TEN Business Operations department, gaining valuable experience in a fast-paced media environment.

On-Air Operations Group, Turner Broadcasting (2011-06-01 to 2011-08-01)

Assisted the On-Air Operations Group in managing the production and distribution of content across Turner Broadcasting's various television networks.

CNN, Turner Broadcasting (2010-06-01 to 2010-08-01)

Gained hands-on experience in the news media industry through an internship with CNN.

Academic Background

Mary holds a Bachelor of Arts degree in Communication Studies from the University of Tennessee, Knoxville.

Areas of Expertise

Social media strategy development and execution

Content creation and optimization for social platforms

Paid social media advertising and campaign management

Influencer marketing and partnership collaborations

Data analysis and performance reporting

Cross-functional collaboration and stakeholder management

Professional Impact

Grew the Instagram following for Dr. Axe - Food Is Medicine from 20,000 to over 1 million, significantly increasing website traffic and e-commerce sales.

Developed and implemented successful social media campaigns for Groove Life that have resulted in a 25% year-over-year increase in social media referrals to the brand's website.

Recognized as a thought leader in the social media marketing industry, regularly speaking at industry events and contributing to leading digital marketing publications.

Conclusion

With a proven track record of driving social media success for leading brands, Mary Holby is a strategic and results-oriented marketing professional. She is committed to staying at the forefront of industry trends and leveraging the latest digital tools and techniques to help her clients achieve their marketing objectives.

Mary Holby