Professional Summary
Professional Overview
Mary Kapela is a seasoned Sales Director with extensive experience in the digital advertising industry. She possesses a proven track record of driving revenue growth, building strong client relationships, and delivering exceptional results. Kapela's expertise lies in strategic account management, sales process optimization, and cross-functional collaboration.
Experience Summary
Current Role
As the Sales Director at TripleLift, Kapela is responsible for overseeing a team of account executives and developing customized solutions to meet the evolving needs of her clients. She has played a pivotal role in expanding TripleLift's market presence and solidifying its position as a leading provider of innovative advertising technology.
Career Progression
Prior to her current role, Kapela served as a Senior Account Executive at Viant Technology, Valor Digital, Quantcast, and Valassis Digital. In these positions, she consistently exceeded sales targets, secured high-profile client accounts, and implemented effective sales strategies to drive business growth.
Academic Background
Kapela holds a Bachelor's degree in Business Administration from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Strategic account management
- Sales process optimization
- Client relationship building
- Cross-functional collaboration
- Digital advertising industry expertise
- Data-driven decision making
- Consultative selling approach
Professional Impact
Throughout her career, Kapela has spearheaded several successful initiatives that have had a significant impact on her employers' business performance. At Quantcast, she led a team that developed a pioneering audience targeting solution, which contributed to a 25% increase in the company's annual revenue. At Valassis Digital, Kapela implemented a new sales enablement program that resulted in a 30% improvement in sales team productivity.
Conclusion
With her exceptional sales capabilities, industry knowledge, and commitment to delivering value, Mary Kapela is poised to continue making a meaningful impact in the digital advertising landscape. Her ability to drive innovation, foster strong client relationships, and lead high-performing teams makes her a valuable asset to any organization.
