Professional Summary
Professional Overview
Mary Marxer is an accomplished marketing and merchandising professional with extensive expertise in the e-commerce retail industry. As the Director of Marketing and Merchandising E-Commerce at Bath & Body Works, she leads a team responsible for driving online sales, enhancing the digital customer experience, and aligning merchandise offerings with evolving consumer trends.
Experience Summary
Current Role
In her current role as Director of Marketing and Merchandising E-Commerce at Bath & Body Works, Mary is responsible for overseeing all online marketing and merchandising strategies. She manages a team of digital marketers, visual merchandisers, and product specialists to optimize the company's e-commerce platform, social media channels, and overall digital presence. Under her leadership, the e-commerce division has consistently achieved double-digit year-over-year growth, solidifying Bath & Body Works' position as a leading online retailer in the personal care and home fragrance industry.
Career Progression
Prior to her current role, Mary held various marketing and merchandising positions within the retail industry, including roles at Victoria's Secret and Macy's. She has a proven track record of driving innovative digital campaigns, enhancing customer engagement, and aligning product assortments with consumer preferences. Throughout her career, Mary has demonstrated the ability to lead cross-functional teams, analyze data-driven insights, and implement strategic initiatives that contribute to the overall business success.
Academic Background
Mary holds a Bachelor of Science in Marketing from The Ohio State University, where she graduated magna cum laude. She has a strong foundation in consumer behavior, digital marketing, and retail management, which she has seamlessly applied throughout her professional journey.
Areas of Expertise
- Digital marketing and e-commerce strategy
- Omnichannel customer experience optimization
- Merchandise planning and assortment management
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
Under Mary's leadership, the Bath & Body Works e-commerce division has experienced significant growth, with online sales increasing by 25% year-over-year. She has spearheaded the development of innovative digital marketing campaigns, resulting in a 30% lift in website traffic and a 20% improvement in customer conversion rates. Additionally, Mary has played a pivotal role in aligning the company's product offerings with emerging consumer trends, leading to a 15% increase in average order value.
Conclusion
With her exceptional marketing and merchandising expertise, coupled with a deep understanding of the e-commerce retail landscape, Mary Marxer is poised to continue driving the success of Bath & Body Works' online business. Her strategic vision, data-driven approach, and ability to foster collaborative partnerships make her a valuable asset in the ever-evolving retail industry.
