Mary Puder

Vice President, Store Experience Marketing

Professional Overview
Mary Puder is an experienced marketing executive with a strong track record of driving exceptional customer experiences and business growth. As the Vice President of Store Experience Marketing at Target, she leverages her deep expertise in retail, advertising, and brand strategy to create innovative in-store marketing programs that engage customers and enhance brand loyalty.

Experience Summary

Current Role
In her role as Vice President of Store Experience Marketing at Target, Mary is responsible for leading a team of marketing professionals to develop and execute impactful in-store experiences that capture the essence of the Target brand. She oversees the strategic planning, creative development, and implementation of all store-level marketing initiatives, including product launches, seasonal campaigns, and customer-centric activations. Under her leadership, Target has seen a significant increase in customer satisfaction and a measurable uplift in in-store sales.

Career Progression
Prior to joining Target, Mary held senior marketing roles at Best Buy and Allen & Gerritsen Advertising, where she honed her skills in account management, brand strategy, and digital marketing. At Best Buy, she served as an Account Supervisor, working closely with cross-functional teams to develop and implement successful marketing campaigns that drove store traffic and online engagement. Earlier in her career, Mary was an Account Manager at Allen & Gerritsen Advertising, where she managed a diverse portfolio of clients, delivering innovative advertising solutions that positioned her clients as industry leaders.

Academic Background
Mary holds a Bachelor of Arts degree in Marketing from the University of Minnesota, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

• Retail marketing strategy and execution

• In-store customer experience design

• Omnichannel marketing integration

• Brand strategy and positioning

• Digital marketing and e-commerce

• Team leadership and cross-functional collaboration

Professional Impact
During her tenure at Target, Mary has spearheaded several high-profile marketing initiatives that have earned the company industry recognition. Most notably, she led the development and launch of Target's innovative "Retail Therapy" in-store experience, which blended interactive product displays, immersive storytelling, and personalized customer engagement. This initiative was recognized by the Retail Marketing Association as the "Best In-Store Customer Experience" of the year.

Conclusion
With her exceptional leadership skills, strategic vision, and deep understanding of the retail landscape, Mary Puder is poised to continue driving transformative change at Target. As the Vice President of Store Experience Marketing, she is committed to enhancing the customer journey and positioning Target as a premier destination for seamless, engaging, and memorable shopping experiences.