Professional Summary
Professional Overview
Mary Reilley is a seasoned marketing and communications executive with over 20 years of experience driving strategic brand development, integrated marketing campaigns, and organizational transformation. As the Senior Vice President of Marketing, Communications & Progress/Chief Marketing Officer at Iona University, she is responsible for leading the institution's comprehensive marketing and communications strategy, elevating its brand reputation, and supporting its growth and progress initiatives.
Experience Summary
Current Role
In her current role at Iona University, Mary is responsible for overseeing the marketing, communications, and brand management functions. She leads a team of professionals to develop and execute integrated marketing campaigns, manage the university's digital and social media presence, and facilitate strategic partnerships and community engagement. Under her leadership, Iona University has experienced a 25% increase in undergraduate applications and a 15% improvement in student retention rates.
Career Progression
Prior to her current role, Mary served as the Vice President of Marketing & Communications/Chief Marketing Officer at Iona University, where she was instrumental in spearheading a comprehensive rebrand and developing a data-driven marketing strategy that resulted in a 20% increase in total enrollment. Before joining Iona University, she held senior marketing and product management roles at KIPP Foundation and AOL, where she successfully launched new products, drove global expansion, and implemented innovative marketing initiatives.
Academic Background
Mary holds a Bachelor of Science degree in Business Administration from Boston College, where she graduated cum laude. She also completed a Master of Business Administration (MBA) program at New York University, with a focus on marketing and strategy.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Brand positioning and reputation management
- Digital marketing and social media optimization
- Data-driven decision making and performance analysis
- Stakeholder engagement and strategic partnerships
- Organizational transformation and change management
Professional Impact
During her tenure at Iona University, Mary has been recognized for her strategic vision and her ability to drive measurable results. She has been instrumental in securing national media coverage for the university, leading to a 35% increase in brand awareness among prospective students. Additionally, she has spearheaded the development of a robust alumni engagement program, which has resulted in a 20% increase in annual giving.
Conclusion
With her extensive experience in marketing, communications, and strategic leadership, Mary Reilley is poised to continue driving Iona University's growth and success. Her proven track record of transforming organizations, developing innovative marketing strategies, and delivering measurable results make her a valuable asset to the university and its community.
