Professional Summary
Professional Overview
Mary Rumiantseva is an experienced digital marketing leader with a proven track record of driving impactful results for organizations across various industries. As the Vice President of Digital Marketing at Streamline and the Chief Marketing Officer at Market4Health, she leverages her expertise in digital strategy, campaign optimization, and data-driven decision-making to propel her clients' success.
Experience Summary
Current Roles
VP, Digital Marketing at Streamline (2024-10-01 to Present)
- Responsible for developing and executing the company's comprehensive digital marketing strategy, including search engine optimization, social media, email marketing, and content creation.
- Oversees a team of digital marketing specialists and ensures the delivery of measurable results that align with Streamline's business objectives.
- Collaborates closely with cross-functional teams to drive digital initiatives that enhance brand awareness, lead generation, and customer engagement.
CMO at Market4Health (2023-06-01 to Present)
- Provides strategic oversight and leadership for the organization's marketing and communications functions, including brand management, digital marketing, and customer experience initiatives.
- Develops and implements data-driven marketing strategies that support the company's growth and expansion goals.
- Serves as a key member of the executive team, contributing to the overall business strategy and decision-making processes.
Career Progression
Digital Marketing Consultant at WKO Oberösterreich (2023-11-01 to 2024-10-01)
- Advised small and medium-sized businesses in the Austria region on effective digital marketing strategies and tactics.
- Conducted market research, competitive analysis, and customer insights to develop tailored digital marketing solutions.
- Implemented and optimized campaigns across various digital channels, including social media, search engines, and email marketing.
Head of Marketing and Communications at Streamline (2022-01-01 to 2023-10-01)
- Led the company's integrated marketing and communications efforts, driving brand awareness, lead generation, and customer engagement.
- Developed and executed successful digital marketing campaigns that resulted in a 25% increase in website traffic and a 20% improvement in lead conversion rates.
- Collaborated with cross-functional teams to enhance the company's digital presence and customer experience.
Academic Background
- Master of Business Administration (MBA), University of Vienna, Austria
- Bachelor of Science (B.Sc.) in Marketing, Vienna University of Economics and Business, Austria
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media management and content creation
- Email marketing and marketing automation
- Data analysis and performance optimization
- Cross-functional collaboration and stakeholder management
Professional Impact
- Spearheaded the development and implementation of a comprehensive digital marketing strategy that resulted in a 30% increase in website conversions for Streamline.
- Implemented a data-driven marketing approach that enabled Market4Health to achieve a 20% year-over-year increase in customer acquisition and retention.
- Recognized as a thought leader in the digital marketing industry, frequently invited to speak at industry events and conferences.
Conclusion
With her extensive experience in digital marketing, Mary Rumiantseva is a valuable asset to organizations seeking to elevate their online presence, enhance customer engagement, and drive measurable business results. Her strategic vision, data-driven approach, and collaborative leadership style position her as a trusted partner in driving digital transformation and securing long-term competitive advantage.
