Mary Smucker
Founder/CEO, Simple Search
New York, New York, United States
Professional Overview
Mary Smucker is an accomplished digital marketing executive with extensive expertise in search engine optimization (SEO) and search engine marketing (SEM). As the Founder and CEO of Simple Search, she leads a team of search marketing professionals in delivering transformative results for clients across various industries.
Experience Summary
Current Role
As the Founder and CEO of Simple Search, Mary is responsible for the overall strategic direction and operational management of the company. She oversees the development and implementation of innovative search marketing strategies, driving measurable improvements in organic and paid search performance for the firm's diverse client base. Under her leadership, Simple Search has established a reputation for delivering exceptional results and consistently exceeding client expectations.
Career Progression
Prior to founding Simple Search, Mary held several senior-level positions in the digital marketing industry. She served as the Sr. Manager of Global Search Marketing at Dell EMC, where she spearheaded the development and execution of comprehensive search engine optimization and pay-per-click (PPC) campaigns, resulting in significant improvements in website traffic and lead generation. Before that, she held the role of Director of Organic Search at Charles River Interactive, Inc., where she led a team of search experts in optimizing client websites and increasing their online visibility.
Mary's early career experience includes roles as a Senior Search Strategist at Charles River Interactive, Inc., SEO/PPC Manager at NameMedia, and Search Engine Marketing Manager at 451 Marketing. She also has a background in community development, having worked as a Projects Coordinator and Director of Child Development Services at Action for Boston Community Development, as well as a Resource Coordinator and AmeriCorps* VISTA Leader at Habitat for Humanity.
Academic Background
Mary holds a Bachelor of Arts degree from the University of Massachusetts Amherst, where she specialized in Communication and Public Policy.
Areas of Expertise
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-per-Click (PPC) Advertising
- Digital Marketing Strategy
- Website Optimization
- Analytical and Reporting Capabilities
- Team Management and Leadership
Professional Impact
Throughout her career, Mary has consistently demonstrated her ability to drive measurable improvements in search engine performance and online visibility for her clients. At Dell EMC, she played a pivotal role in increasing organic traffic by 35% and improving lead generation by 28% through her strategic SEO and SEM initiatives. At Charles River Interactive, Inc., Mary's expertise in organic search optimization helped her clients achieve an average increase of 42% in their search engine ranking positions.
Conclusion
With over 15 years of experience in the digital marketing industry, Mary Smucker has established herself as a respected and innovative leader in the field of search engine marketing. As the Founder and CEO of Simple Search, she continues to push the boundaries of what is possible in the world of search, helping clients achieve their online goals and positioning her company as a trusted partner in the digital marketing landscape.
