MD

Maryfrances D.

Maryfrances D.


Partner Marketing Manager



Professional Overview


Maryfrances D. is an accomplished Partner Marketing Manager with over 5 years of experience driving strategic partnerships and impactful marketing campaigns. She specializes in the SaaS and e-commerce industries, leveraging her expertise to build thriving partner ecosystems and deliver measurable growth for her clients.

Experience Summary



Current Role


As the Partner Marketing Manager at Klaviyo, Maryfrances is responsible for developing and executing comprehensive partner marketing strategies. She collaborates cross-functionally to identify, onboard, and nurture high-value partnerships, creating mutually beneficial programs that drive revenue and expand Klaviyo's market reach. Maryfrances also leads the creation of co-branded content and campaigns, ensuring seamless integration and increased brand awareness.

Career Progression


Prior to her role at Klaviyo, Maryfrances served as the Partner & Campaign Marketing Manager at Shopify, where she spearheaded the integration of new partner channels and optimized existing partner programs. She also held positions as the Partner & Product Marketing Manager at Upwork and the Partner, Product, and Content Marketing Lead at ReviewTrackers, steadily advancing her expertise in partner ecosystem management, product marketing, and content strategy.

Academic Background


Maryfrances holds a Bachelor of Science degree in Marketing from the University of Illinois at Chicago, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise


  • Partner ecosystem development and management

  • Channel marketing strategy and execution

  • Integrated marketing campaign design and implementation

  • SaaS and e-commerce industry expertise

  • Content creation and optimization

  • Cross-functional collaboration and stakeholder management


Professional Impact


  • Grew Shopify's partner program by 25% in 12 months, driving a 30% increase in partner-sourced revenue

  • Launched a highly successful co-marketing campaign with Upwork that resulted in a 40% increase in partner-influenced sales

  • Developed and implemented a content strategy that boosted ReviewTrackers' partner program awareness by 35% and led to a 20% increase in qualified leads


Conclusion


Maryfrances is a strategic and innovative marketing professional who excels at building thriving partner ecosystems and delivering impactful marketing campaigns. Her deep industry expertise, coupled with a proven track record of driving measurable growth, positions her as a valuable asset to any organization seeking to maximize the power of strategic partnerships.