Maryssa Chavez
Director of Social Media
Austin, Texas, United States
Professional Overview
Maryssa Chavez is an accomplished marketing and social media professional with a diverse background in the jewelry, fine art, and consumer goods industries. As the Director of Social Media at Coco and Breezy, she is responsible for leading the company's digital marketing strategy and driving engagement across multiple social media platforms. Maryssa also maintains parallel roles as a Jewelry Designer at Mucho Mucho and a Fine Art Photographer at Maryssa Rose Photography, showcasing her multifaceted creative talents.
Experience Summary
Current Roles
Director of Social Media, Coco and Breezy (2024-04-01 to Present)
- Oversee the development and execution of a comprehensive social media strategy to enhance brand visibility and engage target audiences
- Manage a team of social media specialists to create and curate compelling content, implement campaigns, and measure performance
- Collaborate cross-functionally with marketing, product, and creative teams to align social media initiatives with broader business objectives
- Leverage data-driven insights to optimize social media tactics and drive measurable results in terms of follower growth, engagement, and conversions
Jewelry Designer, Mucho Mucho (2022-01-01 to Present)
- Design and handcraft unique jewelry pieces, incorporating both traditional and innovative techniques
- Collaborate with the Mucho Mucho team to develop seasonal collections and limited-edition designs
- Manage product inventory, logistics, and e-commerce operations to ensure seamless customer experiences
Fine Art Photographer, Maryssa Rose Photography (2013-08-01 to Present)
- Capture visually stunning fine art photographs, exploring a range of themes and subjects
- Curate and exhibit work in local and regional art galleries, showcasing her creative vision and technical expertise
- Maintain a strong online presence, promoting her portfolio and engaging with a growing community of art enthusiasts
Career Progression
Prior to her current roles, Maryssa has held various marketing and social media positions, including:
- Marketing Manager, Raw Paw (2020-08-01 to 2023-12-01)
- Freelance Photographer, Blended Sense (2019-11-01 to 2022-01-01)
- Sales And Marketing Specialist, HelloFresh (2019-09-01 to 2020-08-01)
- Social Media Coordinator / Photographer, Brown State of Mind (2019-09-01 to 2024-02-01)
- Social Media Marketing and Art Gallery/Community Space Internship, El Chante: Casa de Cultura LLC (2019-01-01 to 2019-08-01)
- Consumer Collections - Mobile Marketing Team Lead / Manager, Red Bull (2018-06-01 to 2019-09-01)
- Consumer Collections - Student Maketeer, Red Bull (2017-08-01 to 2018-06-01)
- Florist, Shannon Loves Flowers (2017-05-01 to 2017-08-01)
- Florist, Anthony's at the Delta (2014-05-01 to 2015-01-01)
Academic Background
Maryssa holds a Bachelor of Arts degree in Marketing and Art History from the University of Texas at Austin.
Areas of Expertise
- Social media strategy and content creation
- Digital marketing and campaign management
- Photography and visual storytelling
- Product design and development
- Cross-functional collaboration and project management
Professional Impact
Throughout her career, Maryssa has demonstrated a unique ability to combine her creative talents with her marketing expertise. As the Director of Social Media at Coco and Breezy, she has spearheaded successful social media campaigns that have driven significant brand awareness and engagement, leading to increased customer acquisition and revenue growth. Additionally, her work as a Jewelry Designer and Fine Art Photographer has allowed her to showcase her artistic vision and garner recognition within the local art community.
Conclusion
Maryssa Chavez is a versatile marketing and creative professional with a proven track record of success across various industries. Her diverse experience, coupled with her passion for design, photography, and social media, positions her as a valuable asset to any organization seeking to enhance
