Maryssa Rose Chavez
Director of Social Media
Professional Overview
Maryssa Rose Chavez is an accomplished social media professional with a diverse background in photography, marketing, and the arts. As the Director of Social Media at Coco and Breezy, she leverages her expertise in crafting engaging digital content and managing successful social media campaigns to drive brand awareness and customer engagement.
Experience Summary
Current Role
As the Director of Social Media at Coco and Breezy, Maryssa is responsible for developing and executing the company's social media strategy across multiple platforms. She oversees a team of content creators and community managers, ensuring the consistent delivery of high-quality, visually-compelling content that resonates with the brand's target audience. Maryssa has played a pivotal role in expanding Coco and Breezy's online presence, leading initiatives that have resulted in a significant increase in social media following and engagement.
Career Progression
Prior to her current role, Maryssa held various positions in the marketing, photography, and arts industries. She served as a Social Media Coordinator and Photographer at Brown State of Mind, where she leveraged her creative skills to develop and curate content that showcased the brand's unique identity. As a Marketing Manager at Raw Paw, Maryssa demonstrated her ability to drive growth and improve customer acquisition through strategic marketing campaigns. Additionally, Maryssa's experience as a Freelance Photographer at Blended Sense and a Fine Art Photographer at Maryssa Rose Photography has honed her visual storytelling abilities, which she now applies to her social media work.
Academic Background
Maryssa holds a Bachelor of Arts in International/Global Studies and a Bachelor of Fine Arts in Photography, both from the University of New Mexico. She also earned a minor in Marketing and a Certificate in Peace and Justice Studies, further expanding her interdisciplinary skillset. Maryssa's education has provided her with a well-rounded understanding of global perspectives, creative expression, and business acumen, which has proven invaluable in her professional pursuits.
Areas of Expertise
- Social media strategy and content creation
- Digital marketing and campaign management
- Photography and visual storytelling
- Branding and brand identity development
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Maryssa has made significant contributions to the brands and organizations she has worked with. As a Social Media Coordinator at Brown State of Mind, she spearheaded a social media campaign that resulted in a 25% increase in Instagram followers and a 35% rise in engagement. As a Marketing Manager at Raw Paw, Maryssa's targeted marketing initiatives led to a 15% increase in customer acquisition and a 20% boost in online sales.
Conclusion
Maryssa Rose Chavez is a versatile and innovative social media professional who brings a unique blend of creative, analytical, and leadership skills to her work. Her extensive experience in the arts, marketing, and photography industries, combined with her educational background, positions her as a valuable asset in the ever-evolving digital landscape. As the Director of Social Media at Coco and Breezy, Maryssa continues to drive impactful and measurable results, solidifying her reputation as a strategic and insightful social media leader.
