Masami Sakashita

Executive Vice President and Chief Marketing Officer

Professional Overview
Masami Sakashita is an accomplished marketing executive with extensive experience in the food and beverage industry. As the Executive Vice President and Chief Marketing Officer at Domino's Pizza Japan, she is responsible for driving the company's marketing strategy, brand development, and customer engagement initiatives across the Japanese market.

Experience Summary

Current Role
In her current role at Domino's Pizza Japan, Masami is tasked with overseeing the brand's marketing operations, including digital marketing, advertising campaigns, and product promotions. She has been instrumental in spearheading the company's digital transformation, implementing data-driven marketing strategies that have led to a significant increase in customer acquisition and loyalty. Under her leadership, Domino's Pizza Japan has experienced a 15% year-over-year growth in market share, solidifying its position as a leading player in the Japanese pizza delivery industry.

Career Progression
Prior to her current role, Masami served as the Chief Marketing Officer at Gong Cha, a prominent bubble tea chain in Asia, where she was responsible for expanding the brand's footprint in the Japanese market. Before that, she held the position of Vice President at Shiseido, one of the world's leading cosmetics companies, where she was instrumental in developing innovative marketing campaigns that resulted in a 20% increase in brand awareness among target consumers.

Masami's career in marketing began at McDonald's Japan, where she held the role of Marketing Director, overseeing the development and execution of successful advertising and promotional strategies. She then moved to Coca-Cola (Japan), where she served as a Brand Manager, contributing to the company's successful brand marketing initiatives.

Academic Background
Masami holds a Bachelor of Arts degree in Business Administration from Keio University, a prestigious institution in Japan. During her time at Keio, she was recognized for her academic excellence, graduating at the top of her class.

Areas of Expertise
Masami's expertise spans across various aspects of marketing, including brand strategy, digital marketing, data analytics, and customer experience management. She has a deep understanding of the Japanese consumer landscape and has consistently demonstrated her ability to translate market insights into impactful marketing campaigns. Masami is also known for her strong leadership skills, having effectively managed cross-functional teams and driven collaborative projects.

Professional Impact
Throughout her career, Masami has been recognized for her contributions to the industry. She has been a frequent speaker at marketing conferences and industry events, sharing her expertise and insights on the evolving landscape of the food and beverage sector. Additionally, Masami has been involved in mentoring and developing the next generation of marketing professionals, helping to nurture talent and foster innovation within the industry.

Conclusion
Masami Sakashita's impressive track record, coupled with her strategic vision and marketing acumen, makes her a valuable asset to Domino's Pizza Japan. As the company continues to navigate the dynamic Japanese market, Masami's leadership and expertise will be instrumental in driving the brand's growth and maintaining its competitive edge.