Professional Summary
Professional Overview
Masha Novitskaya is a seasoned fashion industry professional with over 25 years of experience in merchandising, design, and creative leadership. As the Director of Merchandising and Design at Randa Apparel & Accessories, she oversees the development and execution of innovative product lines that drive revenue growth and brand expansion.
Experience Summary
Current Role
As the Director of Merchandising and Design at Randa Apparel & Accessories, Masha is responsible for leading the company's merchandising and design strategies. She collaborates closely with cross-functional teams to conceptualize and develop trend-forward product assortments that resonate with target consumers. Under her guidance, the team has successfully launched several award-winning collections, contributing to significant revenue increases and market share gains.
Career Progression
Prior to her current role, Masha held various design leadership positions, including Senior Graphic Artist at HIS INTERNATIONAL INC and Design Director of the CAD Department at PVH Corp. Throughout her career, she has demonstrated a keen eye for design, exceptional problem-solving skills, and the ability to translate market insights into commercially successful product lines. Masha's diverse background and industry expertise have been instrumental in driving innovation and fostering collaborative, high-performing teams.
Academic Background
Masha holds a Bachelor of Fine Arts degree in Fashion Design from the prestigious Parsons School of Design, where she honed her technical skills and creative vision.
Areas of Expertise
- Merchandising strategy and product development
- Trend forecasting and market analysis
- Innovative design and creative direction
- Cross-functional team leadership and collaboration
- Digital transformation and technology integration
- Driving operational efficiency and cost optimization
Professional Impact
Masha's contributions have been recognized throughout her career, with several of her designs receiving industry accolades and her leadership driving significant revenue growth for her employers. She is an active member of the Fashion Design Council of America and has been invited to speak at industry events, sharing her insights and best practices with peers.
Conclusion
With her extensive experience, proven track record of success, and a deep understanding of the evolving fashion landscape, Masha Novitskaya is poised to continue driving transformative change and delivering exceptional results in her role as the Director of Merchandising and Design at Randa Apparel & Accessories.
