Massimiliano Pogliani
Chief Executive Officer
Milan, Lombardy, Italy
Professional Overview
Massimiliano Pogliani is a seasoned executive with extensive experience in the food, beverage, and luxury industries. As the Chief Executive Officer of Caffitaly System S.p.A., he is responsible for driving the company's strategic vision and overseeing its global operations. Pogliani's expertise spans brand management, marketing, and commercial leadership, with a proven track record of delivering sustainable growth and profitability.
Experience Summary
Current Role
Chief Executive Officer, Caffitaly System S.p.A. (2023-09-01 to Present)
- Providing strategic leadership and direction to Caffitaly System, a leading manufacturer of premium coffee systems and capsules
- Responsible for setting the company's overall vision, goals, and objectives, and ensuring their successful execution
- Driving innovation and product development to maintain Caffitaly's competitive edge in the market
- Overseeing the company's global operations, including manufacturing, supply chain, and international expansion
Strategic Partner & Investor, Px3 Partners (2022-02-01 to Present)
- Providing strategic guidance and investment support to Px3 Partners, a private equity firm focused on the consumer and retail sectors
- Leveraging Pogliani's extensive industry experience to identify and evaluate investment opportunities
- Actively participating in the firm's investment decisions and portfolio management
Career Progression
Chief Executive Officer, illycaffè (2016-04-01 to 2021-12-01)
- Transformed illycaffè into a leading global brand in the premium coffee segment
- Drove the company's international expansion, with a focus on emerging markets
- Implemented innovative marketing and digital strategies to enhance the brand's visibility and customer engagement
Chief Executive Officer, Vertu (2013-06-01 to 2015-11-01)
- Spearheaded the turnaround of Vertu, a luxury mobile phone manufacturer, by refining the product portfolio and enhancing the brand's positioning
- Strengthened the company's global distribution network and improved operational efficiency
Chief Marketing Officer, Vertu (2012-11-01 to 2014-03-01)
- Developed and executed a comprehensive marketing strategy to elevate the Vertu brand and drive sales
Academic Background
Pogliani holds a Bachelor's degree in Economics and Business Administration from the Università Commerciale Luigi Bocconi in Milan, Italy.
Areas of Expertise
- Brand management and marketing
- Strategic planning and execution
- International business development
- Operational excellence and process optimization
- Luxury and premium consumer goods
Professional Impact
- Transformed illycaffè into a globally recognized premium coffee brand, driving significant revenue growth and profitability
- Spearheaded the turnaround of Vertu, a luxury mobile phone manufacturer, by refining the product portfolio and enhancing the brand's positioning
- Proven track record of leading successful international expansion strategies and driving operational efficiency
Conclusion
Massimiliano Pogliani is a seasoned executive with a proven track record of driving growth and transformation in the food, beverage, and luxury industries. As the Chief Executive Officer of Caffitaly System S.p.A., he is poised to leverage his extensive experience and strategic vision to further enhance the company's position as a leading manufacturer of premium coffee systems and capsules.
