MP

Matei Psatta

Matei Psatta


Co-Founder & Chief Marketing Officer, Blindspot



Professional Overview
Matei Psatta is an accomplished marketing executive with over a decade of experience driving digital transformation and omnichannel strategy for leading brands. As the Co-Founder and Chief Marketing Officer of Blindspot, he is responsible for overseeing the company's marketing initiatives, brand positioning, and go-to-market execution.

Experience Summary

Current Role
As Co-Founder and Chief Marketing Officer at Blindspot, Matei leads a team of marketing professionals to develop and implement comprehensive digital marketing strategies. He is instrumental in shaping the company's brand identity, growing its customer base, and driving revenue through innovative campaigns and data-driven decision-making. Under his leadership, Blindspot has established a strong presence in the market and experienced significant year-over-year growth.

Career Progression
Prior to co-founding Blindspot, Matei held several progressive marketing roles, including Head of Marketing at Vola.ro, Digital Strategy Director at Leo Burnett, and Head of Digital & Social Media at GMP PR. In these positions, he demonstrated a track record of delivering impactful marketing campaigns, driving digital transformation, and optimizing marketing operations to achieve measurable business outcomes. Matei's versatile skill set and strategic vision have been instrumental in his career progression.

Academic Background
Matei holds a Bachelor's degree in Marketing from the University of Bucharest, where he graduated with distinction and was recognized for his academic excellence.

Areas of Expertise
  • Digital marketing strategy and execution

  • Omnichannel campaign management

  • Marketing automation and lead generation

  • Social media marketing and influencer partnerships

  • Data-driven analytics and decision-making

  • Brand development and positioning

  • Cross-functional team leadership and collaboration


Professional Impact
At Blindspot, Matei has spearheaded the development and implementation of a comprehensive digital marketing strategy that has significantly increased the company's online visibility, customer engagement, and revenue growth. He has also led the integration of marketing automation tools and data analytics platforms to enhance the effectiveness of Blindspot's marketing initiatives.

Prior to his current role, Matei played a pivotal role in driving digital transformation at Vola.ro, where he implemented a successful social media strategy that resulted in a 25% increase in website traffic and a 30% rise in customer conversions. At Leo Burnett, he was instrumental in developing and executing award-winning digital campaigns for several high-profile clients, solidifying his reputation as a strategic marketing leader.

Conclusion
With his deep understanding of digital marketing, proven track record of success, and visionary leadership, Matei Psatta is poised to continue driving the growth and success of Blindspot. His expertise in leveraging data-driven insights, implementing innovative marketing strategies, and fostering cross-functional collaboration make him a valuable asset to any organization.