Mateo Alvarado Sierra
Email Marketing Strategist
Professional Overview
Mateo Alvarado Sierra is an experienced Email Marketing Strategist with a demonstrated history of driving impactful digital marketing initiatives. Specializing in full-cycle email campaign management, he leverages data-driven strategies to deliver personalized and engaging content that resonates with target audiences.
Experience Summary
Current Role
As an Email Marketing Strategist at Viewed Personalized Video in Email, Mateo is responsible for developing and executing comprehensive email marketing campaigns that support the company's overall growth objectives. He collaborates cross-functionally to craft tailored email content, optimize campaign performance, and provide data-driven insights to key stakeholders. Mateo's strategic approach and attention to detail have enabled him to consistently exceed email engagement and conversion targets.
Career Progression
Prior to his current role, Mateo served as a Full Cycle Sales representative at Conkau, where he developed and nurtured relationships with key clients, managed the full sales cycle, and contributed to the company's revenue growth. Additionally, he held the position of Project Manager - Account at QUEO, where he effectively coordinated projects, fostered client partnerships, and delivered exceptional customer service.
Academic Background
Mateo holds a Bachelor's degree in Marketing from the University of Barcelona, where he graduated with distinction. His academic studies provided him with a strong foundation in marketing principles, consumer behavior, and data analysis, which he has seamlessly applied to his professional endeavors.
Areas of Expertise
- Email marketing strategy and campaign management
- Data-driven content optimization and personalization
- Lead generation and customer engagement
- Cross-channel marketing integration
- Project management and client relationship management
Professional Impact
During his tenure at Viewed Personalized Video in Email, Mateo has played a pivotal role in driving a 25% increase in email open rates and a 20% improvement in click-through rates for the company's key marketing campaigns. His innovative approach to email personalization and segmentation has resulted in a significant boost in customer conversions and revenue generation.
Conclusion
With his extensive experience in email marketing, project management, and client service, Mateo Alvarado Sierra is poised to continue making a meaningful impact within the digital marketing landscape. His data-driven strategies, adaptability, and commitment to delivering exceptional results make him a valuable asset to any organization seeking to optimize its email marketing efforts and enhance customer engagement.
