Mathias Bozza

EMEA Marketing Director, Wilson Tennis and Padel (Amer Sports)

Professional Overview

Mathias Bozza is an experienced marketing professional with a strong track record in the sports and apparel industries. As the EMEA Marketing Director for Wilson Tennis and Padel (Amer Sports), he oversees the strategic marketing efforts for these renowned brands across the Europe, Middle East, and Africa region.

Experience Summary

Current Role

In his current role, Mathias is responsible for developing and executing integrated marketing campaigns that drive brand awareness, customer engagement, and sales growth for Wilson Tennis and Padel products in the EMEA market. He collaborates closely with cross-functional teams to optimize marketing strategies, leverage digital channels, and deliver impactful brand experiences.

Under Mathias' leadership, the Wilson Tennis and Padel brands have strengthened their market position and secured notable partnerships with professional athletes and key industry events. His innovative approach and data-driven decision-making have resulted in increased brand loyalty and enhanced customer experiences.

Career Progression

Prior to his current role, Mathias held various marketing positions within the sports and lifestyle industries. As the Marketing Director for the PARIS Strategic Epicenter at Amer Sports, he led the strategic marketing efforts for the Salomon brand, overseeing campaigns and initiatives that drove brand growth and consumer engagement.

Earlier in his career, Mathias gained valuable experience in brand management and retail marketing while working at Levi Strauss & Co. and UGG Australia. His ability to effectively translate brand strategies into impactful marketing executions has been a consistent hallmark of his career development.

Academic Background

Mathias holds a Bachelor's degree in Marketing from a prestigious university in France, where he specialized in international business and consumer behavior.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Digital marketing and e-commerce optimization

• Brand management and positioning

• Retail and trade marketing execution

• Cross-functional team leadership and collaboration

Professional Impact

During his tenure at Wilson Tennis and Padel, Mathias has spearheaded several successful marketing initiatives that have contributed to the brands' growth and market share in the EMEA region. Notable achievements include:

• Developed and implemented a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 15% uplift in online sales.

• Negotiated and activated high-profile sponsorship deals with top-tier tennis and padel professionals, elevating the brands' visibility and endorsement among target consumers.

• Launched a series of innovative experiential marketing events that fostered deeper brand engagement and loyalty among key customer segments.

Conclusion

With his extensive marketing expertise, industry knowledge, and proven record of success, Mathias Bozza is a valuable asset to the Wilson Tennis and Padel brands. In his current role, he continues to drive impactful marketing strategies that align with the brands' objectives and meet the evolving needs of customers in the EMEA region.