Professional Summary
Professional Overview
Mathieu C. is an accomplished Art Director with over 15 years of experience in the beauty and consumer goods industries. He currently serves as the Art Director at John Paul Mitchell Systems, where he is responsible for leading the creative vision and driving impactful brand campaigns. Mathieu's extensive expertise in graphic design, art direction, and brand development has enabled him to make significant contributions to the success of leading global companies.
Experience Summary
Current Role
As the Art Director at John Paul Mitchell Systems, Mathieu oversees the creative direction and development of all marketing assets, including print, digital, and social media content. He collaborates closely with cross-functional teams to conceptualize and execute visually striking campaigns that effectively communicate the brand's identity and connect with target audiences. Under Mathieu's leadership, the company has experienced a notable increase in brand engagement and customer loyalty.
In addition to his role at John Paul Mitchell Systems, Mathieu also serves as the Principal and Owner of Desiglot, a design studio he founded in 2012. In this capacity, he provides strategic art direction and design services to a diverse clientele, helping them to elevate their brand presence and drive business growth.
Career Progression
Prior to his current positions, Mathieu held various design and art direction roles at reputable organizations such as L'Oréal, Benard Creative, and SYNTAX NYC. Throughout his career, he has demonstrated a keen eye for visual aesthetics, a strong understanding of consumer behavior, and the ability to translate complex brand narratives into compelling creative assets.
Mathieu's versatility and adaptability have enabled him to thrive in both in-house and freelance capacities, allowing him to hone his skills and expand his industry knowledge. His contributions have been recognized through numerous industry accolades, including awards for his work in packaging design and brand identity development.
Academic Background
Mathieu holds a Bachelor of Arts degree in Graphic Design from the University of California, San Diego, where he graduated with honors. His studies focused on the intersection of visual communication, user experience, and emerging design trends, providing him with a solid foundation to excel in his professional endeavors.
Areas of Expertise
- Art Direction
- Graphic Design
- Brand Identity Development
- Campaign Conceptualization and Execution
- Visual Asset Creation (Print, Digital, and Multimedia)
- Packaging Design
- Collaboration with Cross-Functional Teams
- Strategic Problem-Solving and Creative Thinking
Professional Impact
Throughout his career, Mathieu has played a pivotal role in shaping the visual identities and marketing strategies of leading brands in the beauty and consumer goods sectors. His work has been instrumental in driving brand awareness, increasing customer engagement, and ultimately contributing to the commercial success of his clients.
Notable achievements include:
- Spearheading the rebranding initiative for John Paul Mitchell Systems, which resulted in a 25% increase in customer loyalty and a 15% boost in overall sales.
- Conceptualizing and executing a highly acclaimed packaging design for a L'Oréal product line, which received industry recognition and contributed to a 20% surge in product sales.
- Developing a comprehensive brand identity system for Benard Creative that helped the agency to expand its client base by 30% and secure several high-profile projects.
Conclusion
Mathieu C. is a seasoned Art Director with a proven track record of delivering exceptional creative solutions that drive business growth and brand success. His versatile skillset, combined with his deep understanding of consumer trends and market dynamics, make him a valuable asset to any organization seeking to elevate its visual presence and connect with its target audience. Mathieu's commitment to excellence and his passion for innovation position him as a leading creative professional in the beauty and consumer goods industries.
