Mathisha Hewavitharana, Chief Marketing Officer (CMO)
Colombo, Western Province, Sri Lanka
Professional Overview
Mathisha Hewavitharana is an experienced Chief Marketing Officer (CMO) with a strong track record of driving strategic marketing initiatives and innovative product development. With over 15 years of expertise in the financial services industry, Mathisha has developed a deep understanding of customer needs, competitive landscapes, and effective marketing strategies.
Experience Summary
Current Role
As the Chief Marketing Officer (CMO) at Siyapatha Finance PLC since 2021, Mathisha is responsible for leading the company's comprehensive marketing efforts, including brand management, digital transformation, and the development of targeted campaigns. Under his leadership, Siyapatha Finance has experienced significant growth in market share and brand recognition, positioning the company as a trusted financial services provider in Sri Lanka.
Career Progression
Mathisha's career journey at Siyapatha Finance PLC has been marked by consistent growth and increasing responsibilities. He has held various leadership roles, including Head of Leasing and Loans, Head of Branches, Head of Marketing, and Product Development Manager. Throughout his tenure, Mathisha has demonstrated exceptional strategic thinking, driving innovative product offerings and implementing effective marketing strategies that have resulted in tangible business impact.
In addition to his corporate experience, Mathisha is a Visiting Lecturer and Resource Person, sharing his expertise with aspiring professionals and contributing to the development of the finance and marketing sectors in Sri Lanka.
Academic Background
Mathisha holds a Master's degree in Business Administration (MBA) from a prestigious university, with a specialization in Marketing. His academic achievements and continuous learning have equipped him with a strong foundation in advanced marketing principles, data-driven decision-making, and strategic management.
Areas of Expertise
- Strategic marketing and brand management
- Digital transformation and omnichannel marketing
- Product development and innovation
- Customer-centric financial solutions
- Analytical and data-driven decision-making
- Effective leadership and team management
Professional Impact
Under Mathisha's leadership, Siyapatha Finance has seen a significant increase in market share and brand recognition, with the company's loan portfolio and customer base experiencing double-digit growth. His successful implementation of digital marketing initiatives and customer-focused product offerings have contributed to the company's reputation as a leading player in the Sri Lankan financial services sector.
Conclusion
Mathisha Hewavitharana is a seasoned Chief Marketing Officer (CMO) with a proven track record of driving strategic growth and innovation in the financial services industry. With his deep expertise, strong leadership skills, and commitment to customer-centric solutions, Mathisha is well-positioned to continue shaping the future of Siyapatha Finance PLC and make a lasting impact on the industry.
