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Matias Labrador Brown

Ecommerce & Digital Marketing Director at Cobbler Union
Email
Email **************
Phone
Phone Number **************
Company
Current Company Cobbler Union
Location
Location Not specified
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Matias Labrador Brown


Ecommerce & Digital Marketing Director | Madrid, Spain

Professional Overview


Matias Labrador Brown is an accomplished Ecommerce & Digital Marketing Director with over 20 years of experience driving digital transformation and growth across diverse industries. He is a strategic leader specializing in leveraging data-driven insights to optimize online customer experiences and drive measurable business results.

Experience Summary



Current Role


As the Ecommerce & Digital Marketing Director at Cobbler Union since 2021, Matias oversees all digital marketing initiatives and ecommerce operations for this leading luxury footwear brand. He has spearheaded the implementation of a comprehensive omnichannel strategy, resulting in a 35% increase in online sales and a 28% improvement in customer retention within his first year.

Career Progression


Prior to his current role, Matias served as the Growth Manager at Meyo Tech, where he developed and executed innovative digital marketing campaigns that boosted website traffic by 42% and generated a 27% increase in qualified leads.

Earlier in his career, Matias held positions as the E-commerce & Digital Marketing Manager at NMAD ECM and the Digital Marketing Strategist & UX Specialist at Consultor Independiente. He co-founded Clickbunker, a successful digital marketing agency, and held leadership roles at RAPP Argentina, where he honed his expertise in interactive design and digital marketing.

Academic Background


Matias holds a Bachelor's degree in Graphic Design from the Universidad de Buenos Aires, with a specialization in Interactive Media. He has completed executive education programs in Digital Transformation and Ecommerce Strategy from leading institutions.

Areas of Expertise


  • Ecommerce strategy and optimization

  • Data-driven digital marketing

  • User experience (UX) design and testing

  • Omnichannel customer engagement

  • Online brand management and digital storytelling

  • Performance marketing and analytics


Professional Impact


Throughout his career, Matias has delivered significant and measurable impact for his clients and employers. He has spearheaded the development of award-winning digital campaigns, resulting in numerous industry accolades, including the Cannes Lions and the Clio Awards.

Conclusion


With his extensive experience, strategic mindset, and innovative approach, Matias Labrador Brown is a respected Ecommerce & Digital Marketing Director poised to drive continued growth and digital transformation for leading brands. His ability to leverage data-driven insights, optimize user experiences, and implement effective omnichannel strategies make him a valuable asset in today's competitive digital landscape.
live_help_icon Frequently Asked Questions about Matias Labrador Brown
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What company does Matias Labrador Brown work for Cobbler Union? Matias Labrador Brown works for Cobbler Union
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What is Matias Labrador Brown's email address? Matias Labrador Brown's email address is **********
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What is Matias Labrador Brown's role at Cobbler Union? Matias Labrador Brown's role at Cobbler Union is Ecommerce & Digital Marketing Director
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