Professional and Organizational Context
Matt Counsell is associated with Trinity McQueen, a UK-based behavioural insight consultancy specializing in driving commercial growth through advanced research methodologies rooted in human behavioural understanding. Trinity McQueen has over 26 years of experience and provides strategic insight services across multiple sectors including grocery & FMCG, media, financial services, utilities & energy, beauty & wellbeing, betting & gaming, alcoholic drinks, leisure & travel, and retail.
Company Overview Relevant to Matt Counsell’s Role
Trinity McQueen’s core service areas include:
- Insight Services: Utilizing behavioural methodologies and technology to close the gap between stated consumer intentions and actual behaviours.
- Communications Strategy: Employing creative diagnostics and technological tools to optimize advertising content and campaign effectiveness.
- Market Strategy: Conducting deep behavioural analysis for audience segmentation, proposition testing, and shopper insight.
- Brand Strategy: Delivering actionable data to position, develop, and track brands effectively.
The firm emphasizes behavioural-led research to understand real consumer needs, drives brand growth through data-driven positioning, and offers comprehensive product testing and new product development (NPD) services with international capabilities.
Their rigorous approach includes compliance with data protection standards and a commitment to corporate responsibility, including a Carbon Reduction Plan.
Organizational Locations and Credentials
Trinity McQueen operates from two main offices:
- London: 14 Grays Inn Rd, London WC1X 8HN
- Leeds: Platform, New Station Street, Leeds LS1 4JB
The company maintains ISO27001 certification for information security (since 2018), ensuring robust data protection practices and adherence to the UK Data Protection Act 2018. This focus on data security underscores their professionalism and reliability in handling sensitive consumer data.
Implications for Engagement
Given Trinity McQueen’s rigorous behavioural insight methodologies and broad sector experience, Matt Counsell’s role likely involves integrating behavioural science into market research and strategic consultancy. The company’s comprehensive offering in communications, market, and brand strategies suggests his expertise may span cross-functional research application to unlock growth opportunities for clients through behaviourally rooted insights.
The organisation’s technological integration in creative diagnostics and campaign tracking indicates a data-centric approach, which would be crucial in tailoring effective market-facing strategies. Additionally, Trinity McQueen’s extensive testing capabilities and international reach imply operational versatility.
This profile situates Matt Counsell within a disciplined, insight-driven consultancy focused on delivering commercially actionable behavioural intelligence across multiple consumer-centric industries, supported by stringent data governance and sustainability commitments.
