Matt Crosby
Manager, Global Sales Enablement
Professional Overview
Matt Crosby is an experienced sales enablement and training leader with over 20 years of expertise in developing and implementing effective programs to drive sales performance and productivity. As the Manager of Global Sales Enablement at Adobe, Matt is responsible for designing, executing, and scaling sales enablement initiatives that empower the company's global sales teams to succeed in a rapidly evolving digital media landscape.
Experience Summary
Current Role
In his current role as Manager of Global Sales Enablement at Adobe, Matt is instrumental in driving the strategic direction and operational execution of the company's sales enablement function. He oversees a team of program managers and learning specialists who develop and deliver tailored training, content, and tools to enable Adobe's global sales organization to effectively sell the company's suite of digital media solutions. Under Matt's leadership, the sales enablement team has achieved significant improvements in sales productivity, win rates, and customer satisfaction.
Career Progression
Prior to his current role, Matt held several senior sales enablement and training management positions at leading technology companies, including Microsoft and Starbucks. At Microsoft, he served as a Senior Program Manager for Global Sales Enablement, where he was responsible for driving the strategy and implementation of sales readiness programs across the company's Digital Media business. Earlier in his career, Matt gained valuable experience in customer service training and program management at Orbitz for Business and the Bill & Melinda Gates Foundation.
Academic Background
Matt holds a Bachelor of Arts degree in Communication from the University of Washington, where he graduated with honors.
Areas of Expertise
- Sales enablement strategy and program design
- Global sales training and development
- Learning and performance management
- Digital media and software-as-a-service (SaaS) industry knowledge
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance optimization
Professional Impact
During his tenure at Adobe, Matt has played a pivotal role in reshaping the company's global sales enablement function, leading to a 25% increase in sales productivity and a 15% improvement in customer satisfaction scores. He has also spearheaded the development of innovative digital learning platforms and just-in-time sales tools that have been widely adopted by the sales team, resulting in higher engagement and improved sales outcomes.
Conclusion
With his extensive experience in sales enablement, training, and program management, Matt Crosby is poised to continue driving impactful results for Adobe's global sales organization. His strategic vision, technical expertise, and collaborative leadership style make him a valuable asset in the company's ongoing efforts to empower its sales teams and deliver exceptional customer experiences.
