Matt Ekeren

Senior Vice President of Content

Professional Overview
Matt Ekeren is an accomplished creative professional with extensive experience leading content strategy and production across the fashion, sports, and entertainment industries. As the Senior Vice President of Content at Authentic Brands Group, he oversees the creation and distribution of engaging digital and physical content to support the company's diverse portfolio of iconic brands. Ekeren also serves as a Creative Director for various projects, leveraging his expertise in design, visual branding, and wardrobe management.

Experience Summary

Current Role
As the Senior Vice President of Content at Authentic Brands Group, Ekeren is responsible for developing and executing innovative content strategies that align with the company's brand vision and drive customer engagement. He collaborates cross-functionally with marketing, merchandising, and operations teams to conceptualize and deliver high-impact content across digital platforms, print media, and live events. Under Ekeren's leadership, the content team has achieved significant growth in audience reach and customer satisfaction.

Career Progression
Prior to his current role, Ekeren held a range of creative leadership positions, including Creative Director at Design That Talks, where he led the design and development of branded content for clients in the fashion and sports industries. He also served as the Creative Director for Men's Fashion & Sports at Authentic Brands Group, overseeing the creative vision and production of marketing assets for their men's lines. Earlier in his career, Ekeren gained valuable experience as an Art Director & Designer at HDMG and a Wardrobe Maintenance Manager for the Lord of the Dance production at The Venetian.

Academic Background
Ekeren holds a Bachelor of Fine Arts degree in Graphic Design from a prestigious university, where he graduated with distinction and was recognized for his innovative design solutions and leadership in student projects.

Areas of Expertise

• Content strategy and production

• Brand development and visual identity

• Digital and print media design

• Fashion and sports industry expertise

• Project management and team leadership

Professional Impact
During his tenure at Authentic Brands Group, Ekeren has spearheaded the development of award-winning content campaigns that have driven significant increases in customer engagement and brand loyalty. He has also played a vital role in shaping the creative direction and visual identity of the company's growing portfolio of iconic brands, contributing to their ongoing success and expansion.

Conclusion
With his exceptional creative vision, strategic acumen, and cross-functional leadership skills, Matt Ekeren is poised to continue driving innovative content initiatives that elevate Authentic Brands Group's position as a premier lifestyle and entertainment company. His versatile expertise and proven track record of delivering impactful results make him a valuable asset to the organization and a respected leader in the industry.