Professional Summary
Professional Overview
Matt Ferris is an experienced Growth and Digital Strategy Manager with a proven track record of driving successful digital marketing initiatives and spearheading strategic growth efforts. With a strong background in data-driven marketing, digital media optimization, and cross-functional collaboration, he is adept at developing and executing tailored strategies to propel business growth.
Experience Summary
Current Role
As the Manager of Growth and Digital Strategy at Stryd, Matt is responsible for leading the company's digital marketing efforts and overseeing the development and implementation of innovative growth strategies. In this role, he leverages his expertise in data analysis, campaign optimization, and digital channel management to drive increased brand awareness, customer acquisition, and revenue growth. Through his strategic leadership and data-driven decision-making, Matt has consistently delivered meaningful results and contributed to the company's overall success.
Career Progression
Prior to his current position, Matt held various marketing and business development roles, steadily expanding his skill set and advancing his career. As the Marketing Manager at Arrow Electronics, he spearheaded the company's digital marketing campaigns, optimized customer acquisition channels, and implemented data-driven strategies to enhance marketing performance. Earlier in his career, Matt served as a Business Analyst and Digital Media Coordinator at Gupta Media, where he honed his analytical abilities and gained valuable experience in the digital media landscape.
Academic Background
Matt holds a Bachelor's degree in Business Administration from Syracuse University, where he specialized in Marketing and Entrepreneurship. During his time at Syracuse, he was actively involved in the university's athletics department, serving as a Game Day Assistant and contributing to the organization's event management and fan engagement initiatives.
Areas of Expertise
- Digital marketing strategy and campaign execution
- Data analytics and performance optimization
- Customer acquisition and growth marketing
- Cross-channel marketing integration
- Collaborative leadership and team management
- Adaptability and agility in fast-paced environments
Professional Impact
Throughout his career, Matt has demonstrated a strong ability to drive measurable results. At Stryd, he has been instrumental in developing and implementing successful digital marketing campaigns that have led to significant increases in website traffic, lead generation, and customer conversions. Additionally, his strategic insights and data-driven approach have enabled the company to optimize its marketing efforts, resulting in improved return on investment and enhanced overall business performance.
Conclusion
With his extensive experience in digital strategy, data-driven marketing, and cross-functional collaboration, Matt Ferris is poised to continue making significant contributions to the organizations he serves. Driven by a passion for innovation and a commitment to delivering tangible results, he is well-equipped to navigate the evolving digital landscape and propel businesses forward in their growth objectives.
