Matt Godbout

Senior Vice President, Marketing & Chief Revenue Officer

Professional Overview
Matt Godbout is an accomplished marketing and revenue management executive with extensive experience driving strategic growth and operational excellence across the automotive, waste management, and sports and entertainment industries. As the Senior Vice President, Marketing & Chief Revenue Officer at AAA Hoosier Motor Club, he oversees all marketing, sales, and revenue initiatives, leveraging his deep expertise to maximize business performance and market share.

Experience Summary

Current Role
In his role as Senior Vice President, Marketing & Chief Revenue Officer at AAA Hoosier Motor Club, Matt is responsible for developing and executing comprehensive marketing strategies, managing the sales team, and optimizing revenue generation. He has spearheaded several high-impact initiatives that have contributed to significant year-over-year growth and solidified the organization's market-leading position.

Career Progression
Prior to joining AAA Hoosier Motor Club, Matt held various senior-level marketing and sales leadership positions, including Vice President of Sales and Marketing at WM and Ray's Trash Service, Senior Vice President of Client Partnerships at CSM Sport & Entertainment, and Vice President of Business Development and Marketing at Gaylor Electric, Inc. Throughout his career, he has consistently demonstrated the ability to drive revenue growth, enhance operational efficiency, and foster strong client relationships.

Academic Background
Matt holds a Bachelor's degree in Business Administration from Purdue University, where he graduated with distinction.

Areas of Expertise

• Strategic marketing and communications

• Sales team leadership and performance optimization

• Revenue management and forecasting

• Business development and client retention

• Cross-functional collaboration and team management

• Data-driven decision making and analytics

Professional Impact
During his tenure at WM, Matt spearheaded a comprehensive rebranding initiative that resulted in a 25% increase in brand awareness and a 12% uplift in customer acquisition. At Ray's Trash Service, he led the development and implementation of a digital marketing strategy that drove a 20% increase in online bookings and improved customer satisfaction by 18%.

Conclusion
With his extensive industry experience, proven track record of success, and unwavering commitment to driving growth and innovation, Matt Godbout is a valuable asset to AAA Hoosier Motor Club. He continues to leverage his expertise to navigate the evolving business landscape and deliver exceptional results for the organization and its stakeholders.