Professional Overview
Matt Granfield is a seasoned executive with a strong background in customer experience, marketing, and digital transformation. Currently, he serves as the Executive Director, Customer Experience / CMO at Charles Sturt University, overseeing the development and implementation of customer-centric strategies. His key expertise areas include marketing, digital transformation, and customer experience, with a focus on the education and economic development sectors.
Experience Summary
Current Role
As the Executive Director, Customer Experience / CMO at Charles Sturt University, Matt is responsible for driving customer experience initiatives, leading marketing efforts, and fostering a customer-centric culture. His achievements in this role are currently focused on enhancing the university's customer experience and driving marketing innovation.
Career Progression
Matt's career trajectory is marked by progressive leadership roles in marketing, customer experience, and digital transformation. Notable previous roles include Director, Marketing and Engagement at Economic Development Queensland, General Manager, Marketing, Communications and Commercial at Brisbane Economic Development Agency, and Executive Director, Marketing and Digital at Mantra Group. Throughout his career, Matt has demonstrated growth, with key achievements including the development and implementation of marketing strategies, digital transformation initiatives, and customer experience programs.
Areas of Expertise
Matt's expertise spans industry-specific skills in marketing, customer experience, and digital transformation. His technical competencies include marketing strategy, digital marketing, and data analysis. As a leader, Matt possesses strong management capabilities, with experience in team leadership, strategic planning, and stakeholder engagement.
Professional Impact
Matt has contributed to various initiatives and projects throughout his career, with a focus on driving business growth, enhancing customer experience, and leading marketing innovation. While specific metrics are not available, his professional impact is evident in his career progression and the leadership roles he has held.
Conclusion
Matt Granfield's professional trajectory is characterized by a commitment to customer experience, marketing, and digital transformation. Currently focused on driving customer experience initiatives at Charles Sturt University, Matt brings a wealth of experience and expertise to his role. His value proposition lies in his ability to develop and implement customer-centric strategies, lead marketing efforts, and foster a culture of innovation and growth.
