Professional Summary
Professional Overview
Matt Jozwiakowski is an experienced Chief Marketing and Digital Officer with a proven track record of driving transformative growth and innovation in the consumer goods and media industries. With expertise spanning brand management, eCommerce, content creation, and digital marketing, he is a strategic leader adept at leveraging data-driven insights to elevate brand positioning and deliver exceptional customer experiences.
Experience Summary
Current Role
As the Chief Marketing and Digital Officer at Raw Generation, Matt is responsible for spearheading the company's integrated marketing and digital transformation initiatives. He oversees the development and execution of comprehensive marketing strategies, driving brand awareness, customer acquisition, and revenue growth through omnichannel campaigns. Under his leadership, Matt is focused on optimizing Raw Generation's digital footprint, enhancing the eCommerce experience, and implementing cutting-edge marketing technologies to stay ahead of industry trends.
Career Progression
Prior to his current role, Matt held various marketing leadership positions at renowned organizations, including Vitakraft Sun Seed, McCormick & Company, and Reckitt Benckiser (RB). As the VP of Marketing and Head of eCommerce at Vitakraft, he led the digital transformation of the business, resulting in double-digit eCommerce growth. During his tenure at McCormick, Matt served as the Senior Group Marketing Director for the Condiments and Sauces division, where he drove successful brand strategies and new product launches. Earlier in his career, he held progressive roles at RB, including Brand Manager and Senior Brand Manager, contributing to the global growth and innovation of iconic brands like Frank's RedHot.
Academic Background
Matt holds a Master of Business Administration in Marketing from the Wake Forest University School of Business and a Bachelor of Science in Media Studies and Marketing from the University of North Carolina at Greensboro.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital transformation and eCommerce optimization
- Brand management and portfolio revitalization
- Consumer insights and data-driven decision-making
- Innovative content creation and omnichannel campaigns
- Cross-functional leadership and team development
Professional Impact
Throughout his career, Matt has consistently demonstrated his ability to drive transformative growth and measurable results. At Vitakraft, he spearheaded the company's digital transformation, leading to a 15% increase in eCommerce sales. At McCormick, he played a pivotal role in the successful launch of several new product lines, contributing to a 12% year-over-year revenue growth for the Condiments and Sauces division.
Conclusion
With his extensive experience, strategic vision, and passion for driving innovation, Matt Jozwiakowski is a dynamic and versatile marketing leader poised to make a significant impact in his role as Chief Marketing and Digital Officer at Raw Generation. His proven track record of delivering exceptional results and his deep understanding of the evolving consumer landscape make him a valuable asset in driving the company's continued growth and success.
