Professional Summary
Professional Overview
Matt Kerbel is a seasoned brand strategy executive with a proven track record of driving impactful growth and innovation across the technology and consumer goods industries. As the Global Head of Brand Strategy at Turo, he leads a team responsible for shaping the company's brand identity, positioning, and go-to-market strategies to support its global expansion.
Experience Summary
Current Role
In his role as Global Head of Brand Strategy at Turo, Matt is responsible for overseeing the development and implementation of the company's brand strategy, ensuring alignment across all marketing and communications initiatives. He works closely with cross-functional teams to identify new opportunities for brand growth and differentiation, leveraging data-driven insights to inform strategic decision-making. Under his leadership, Turo has achieved significant brand awareness and customer loyalty, contributing to the company's continued success in the rapidly evolving mobility services industry.
Matt also serves as an Advisor to Snowball, a leading AdTech startup, providing strategic guidance on brand positioning and marketing strategy. Additionally, he serves as a Judge at the prestigious Shorty Awards, which recognize excellence in social media and digital content, and as a member of the Innovators Council at Adweek, where he shares his expertise and insights with industry peers.
Career Progression
Prior to his current role, Matt held various leadership positions in marketing and brand strategy, including Director of Strategic Brand Planning at Turo, Advisor at Adweek, and Vice President of Marketing at Homie. He has also held roles at Canoo, MeUndies, MusclePharm, and Lyft, where he demonstrated his ability to drive brand transformation and digital innovation.
Throughout his career, Matt has consistently delivered measurable results, spearheading initiatives that have driven increased brand awareness, customer engagement, and revenue growth for the organizations he has served. His diverse industry experience and deep understanding of emerging trends have enabled him to provide strategic counsel that has helped his clients and employers navigate complex market challenges and capitalize on new opportunities.
Academic Background
Matt holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where he graduated with honors.
Areas of Expertise
- Brand strategy and positioning
- Marketing campaign development and execution
- Digital marketing and social media optimization
- Omnichannel customer experience design
- Cross-functional team leadership and collaboration
- Data-driven decision-making and performance analysis
Professional Impact
Under Matt's leadership, Turo's brand has achieved widespread recognition, with the company being named one of the "Most Innovative Companies" by Fast Company in 2022. Additionally, his strategic advisory role at Snowball has contributed to the startup's successful Series B funding round, and his contributions as a Shorty Awards judge have helped to elevate the quality and impact of social media and digital content across the industry.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Matt Kerbel is a valuable asset to any organization seeking to strengthen its brand, drive growth, and stay ahead of industry trends. His ability to blend data-driven insights with creative problem-solving positions him as a trusted partner and leader in the evolving world of brand strategy and marketing.
