Professional Role and Responsibilities
Matt Kritzer currently holds the position of Head of Business at Onward, a post-purchase platform, a role he has occupied since January 2023. His scope of responsibility extends beyond standard business leadership to encompass Head of Sales, Client Success, and Marketing functions within the company. In these capacities, he has been integral in executing innovative sales strategies and driving client retention efforts, positioning Onward for sustainable growth in a competitive post-purchase technology market.
Company Context and Performance
Onward publicly launched in January 2024, under Matt Kritzer’s leadership, with aggressive growth objectives. He publicly set a financial goal to achieve $4.5 million in Annual Recurring Revenue (ARR) profitably by the end of 2024. As of mid-2024, the company was actively progressing toward this target, reflecting strong traction and market validation in the emerging post-purchase customer experience segment.
Onward’s strategic market positioning is aligned with evolving industry trends emphasizing profitability and cost-efficiency in direct-to-consumer (DTC) commerce. The company promotes the imperative to maximize profit from each customer interaction while optimizing operational costs, an approach central to Onward’s platform value proposition.
Location and Professional Network
Matt Kritzer is based in New York, New York, and maintains an extensive professional network with over 500 connections on LinkedIn. His profile indicates a robust presence within the business and tech ecosystem, enabling strategic partnerships and stakeholder engagement that support Onward’s business objectives.
Previous Experience
Prior to his current tenure at Onward, Matt brought experience from roles at Honeycomb Commerce, contributing to his expertise in commerce-related technology and business leadership. This background supports his current focus on customer success and revenue growth initiatives.
Communication and Industry Engagement
Matt actively utilizes social media platforms, including LinkedIn and Twitter, for professional updates and thought leadership. His communications spotlight major product launches such as Onward’s new "Track" feature, which offers branded shipment tracking for customers, reinforcing Onward’s post-purchase enhancement capabilities.
This detailed profile of Matt Kritzer underscores his multidimensional leadership role at Onward, his established track record in scaling a technology-driven business, and his alignment with the broader DTC profitability mandate. His focus on integrated sales, marketing, and customer success functions positions him as a key decision-maker influencing Onward’s growth trajectory and market engagement strategy.
