Matt Law
VP of Marketing
Professional Overview
Matt Law is an accomplished marketing executive with over 20 years of experience driving growth and innovation for leading organizations. As the VP of Marketing at STRIKE VISUALS, he spearheads the company's marketing strategies, leveraging his deep expertise in digital marketing, branding, and analytics to propel the business forward.
Experience Summary
Current Role
As the VP of Marketing at STRIKE VISUALS, Matt is responsible for developing and executing the company's comprehensive marketing plan. He oversees all aspects of the marketing function, from content creation and demand generation to digital advertising and performance tracking. Under his leadership, STRIKE VISUALS has seen a significant increase in brand awareness, website traffic, and lead generation, solidifying the company's position as a market leader in the visual design industry.
Career Progression
Prior to his current role, Matt served as the VP of Marketing at Assure, where he led a team of marketing professionals and implemented highly effective strategies that drove substantial revenue growth. He has also held the position of Entrepreneur in Residence at Clarity Partners, where he provided strategic guidance and mentorship to the firm's portfolio companies.
Matt's entrepreneurial experience includes owning and operating Matt Law Design, a successful design and consulting firm he has run since 1999. Additionally, he has volunteered as a Team Leader for Youthlinc's Nepal 1 2022 program, demonstrating his commitment to community service and professional development.
Academic Background
Matt holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from the University of Utah, where he graduated with distinction.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Marketing analytics and performance optimization
- Cross-functional team leadership and collaboration
- Entrepreneurial mindset and business acumen
Professional Impact
During his tenure at Assure, Matt spearheaded a comprehensive rebranding initiative that resulted in a 25% increase in website traffic and a 30% improvement in lead conversion rates. Additionally, he developed and implemented a data-driven content marketing strategy that generated a 40% increase in qualified leads and a 35% rise in customer retention.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Matt Law is a valuable asset to STRIKE VISUALS and the marketing industry as a whole. He is dedicated to driving continued growth and innovation, and is committed to helping organizations achieve their marketing and business objectives.