Matt Lieber, Men's Senior Merchant
Professional Overview
Matt Lieber is an accomplished retail merchandising professional with extensive experience driving growth and innovation within the men's apparel and accessories industry. As the Men's Senior Merchant at Beyond Yoga, he oversees all aspects of product development, sourcing, and go-to-market strategy for the brand's men's line, playing a pivotal role in shaping its expanding presence in the activewear market.
Experience Summary
Current Role
As the Men's Senior Merchant at Beyond Yoga, Matt is responsible for leading the strategic planning, product curation, and supply chain management for the brand's men's apparel and accessories collections. He collaborates closely with cross-functional teams to develop and execute merchandising strategies that align with the company's broader vision and target consumer preferences. Under his leadership, Matt has successfully introduced new product categories and expanded the men's assortment, driving double-digit growth and cementing Beyond Yoga's reputation as a leading player in the premium activewear space.
Career Progression
Prior to joining Beyond Yoga, Matt held various merchandising and product management roles, honing his expertise in the men's apparel industry. As the Nike Swim Sr. Men's and Boy's Merchandiser & Product Line Manager at Perry Ellis International, he spearheaded the strategic direction and go-to-market execution for the brand's swim and sportswear lines, delivering consistent year-over-year sales growth. Earlier in his career, Matt gained valuable experience in supply chain operations and brand strategy, serving as a Brand Supply Chain Analyst at bluesign technologies ag and a Wholesale Operations Analyst at United By Blue.
Academic Background
Matt holds a Bachelor of Science in Textile and Apparel Management from the University of Missouri, where he graduated with distinction and was recognized for his academic excellence.
Areas of Expertise
- Omnichannel merchandising strategy and execution
- Product development and portfolio optimization
- Demand forecasting and inventory management
- Supply chain optimization and vendor relationship management
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Matt has consistently demonstrated his ability to drive revenue growth, enhance operational efficiency, and elevate brand positioning within the men's activewear and apparel markets. His strategic vision, data-driven decision-making, and strong collaborative skills have enabled him to deliver impactful results and contribute to the overall success of the organizations he has served.
Conclusion
With his deep industry expertise, proven track record of success, and unwavering commitment to innovation, Matt is poised to continue making significant contributions to the growth and evolution of the men's apparel and accessories segment at Beyond Yoga. His passion for the industry, combined with his exceptional leadership and merchandising capabilities, make him a valuable asset to any organization seeking to capitalize on emerging market trends and expand their market share.
