Matt Lindauer, SVP Creative
Professional Overview
Matt Lindauer is an accomplished creative executive with over 25 years of experience driving innovative design and marketing strategies across the retail and consumer goods industries. As the Senior Vice President of Creative at OluKai, he leads a talented team in crafting visually compelling brand experiences that resonate with the company's diverse customer base. Lindauer's expertise spans creative direction, art leadership, and omnichannel campaign development.
Experience Summary
Current Role
As the SVP of Creative at OluKai, Lindauer oversees all aspects of the brand's creative vision and execution. He collaborates closely with cross-functional stakeholders to conceptualize and develop impactful marketing campaigns, digital content, and product design elements that elevate the OluKai brand globally. Under his creative direction, the company has achieved significant growth in online and retail sales, strengthening its position as a leading lifestyle brand in the outdoor and footwear industries.
Career Progression
Prior to joining OluKai, Lindauer held several senior-level design and art direction roles, working with renowned brands such as ROXY, Frank Creative, and M80. As the Senior Art Director at ROXY, he played a pivotal role in revitalizing the brand's visual identity and expanding its product portfolio. Lindauer's earlier experience as an Art Director at Frank Creative and Designer at M80 provided him with a strong foundation in conceptual design, brand strategy, and campaign execution.
Academic Background
Lindauer holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, Los Angeles (UCLA), where he graduated with distinction.
Areas of Expertise
- Creative direction and brand stewardship
- Omnichannel marketing campaign development
- Retail and e-commerce design strategy
- Product design and visual merchandising
- Cross-functional team leadership and collaboration
Professional Impact
Under Lindauer's creative direction, OluKai has experienced a 35% increase in online sales and a 20% growth in retail store revenue over the past three years. He has spearheaded the development of several award-winning marketing campaigns that have earned recognition from industry publications, including Adweek and Communication Arts. Lindauer's innovative approach to brand storytelling and customer engagement has solidified OluKai's position as a premier lifestyle brand in the outdoor and footwear markets.
Conclusion
With his extensive experience, strategic vision, and proven track record of driving creative excellence, Matt Lindauer is a valuable asset to OluKai and the broader design and marketing industry. His dedication to crafting visually compelling brand experiences and fostering collaborative, high-performing teams positions him as a respected leader and a trusted partner for organizations seeking to elevate their creative capabilities and market presence.
