Professional Background and Experience
Matt Mullen is currently the Chief Executive Officer (CEO) of White Cup, a position he has held since February 1, 2021. With over 20 years of experience in leading businesses, Matt has a strong background in developing go-to-market strategies, driving revenue growth, and enhancing shareholder value.
Prior to joining White Cup, Matt was the President of ProShip, an enterprise software company catering to the Retail, Distribution, Manufacturing, and Healthcare industries. His past executive leadership roles also include positions at Epicor Software and Visa.
Education
Matt attended the MIT Sloan School of Management, where he likely honed the skills that have propelled his career in executive leadership positions.
Company Overview
White Cup is a software solutions provider with a focus on comprehensive Customer Relationship Management (CRM) and Business Intelligence (BI) products designed to drive revenue and enhance operational efficiencies for distributors. The company has made recent strategic moves including the acquisition of Sales Management Plus (SMP), aimed at amplifying its commitment to the distribution industry.
Key Achievements and Recent Activities
- Product Development: Under Matt Mullen's leadership, White Cup launched White Cup CRM on April 5, 2022, positioned as the industry's most comprehensive CRM solution for distributors.
- Acquisitions and Expansions: The acquisition of Sales Management Plus (SMP) on September 13, 2023, was a significant milestone, further strengthening White Cup’s foothold in the industry.
- Market Focus: Matt emphasizes the importance of data-driven decision-making, demonstrated by his blog post and content on sales transformation and leveraging distribution software.
Executive Leadership Team
- Ben Bauks, Director of Support Services
- Scottie Girouard, Vice President of Human Resources
- Siddharth Khare, Vice President of Software Engineering
- Allen Pack, Chief Financial Officer
- Helen Piña, Vice President of Marketing
- Kristen Thom, Vice President of Product Management
- Beth Toland, Director of Professional Services
These leaders have extensive experience in their respective fields, contributing to White Cup's robust strategic and operational capabilities.
Personal Information
Matt Mullen resides in Northern California. Outside of his professional life, he enjoys spending time with his family.
Sources:
1. [LinkedIn Profile of Matt Mullen](https://www.linkedin.com/in/matthewmullen)
2. [White Cup Solutions - Team Bios](https://whitecupsolutions.com/team/)
3. [Eden Capital Announcement](https://whitecupsolutions.com/news/eden-capital-appoints-matt-mullen-chief-executive-officer-of-white-cup/)
4. [Crunchbase Profile](https://www.crunchbase.com/person/matthew-mullen-0288)
