Professional Summary
Matt Swalley is a seasoned marketing executive with over 14 years of experience driving strategic growth and business transformation across the technology and telecommunications industries. As the Senior Director of Marketing at VDURA, he is responsible for leading the company's global marketing initiatives, overseeing brand strategy, demand generation, and go-to-market efforts to accelerate revenue growth and market share.
Professional Experience
Senior Director of Marketing, VDURA (2024 - Present)
- Spearheading the development and implementation of VDURA's comprehensive marketing strategy, aligning with key business objectives and positioning the company as a market leader
- Driving cross-functional collaboration to optimize the customer experience and increase brand awareness, resulting in a 25% year-over-year increase in qualified leads
- Leveraging data-driven insights to refine marketing campaigns and digital assets, leading to a 30% improvement in conversion rates
Chief Business Officer, Omneky (2021 - 2024)
- Served as a key member of the executive team, responsible for overseeing all commercial operations and revenue-generating activities
- Implemented a strategic account management program that increased average customer lifetime value by 40%
- Led the company's international expansion efforts, resulting in a 35% growth in global customer base
Lead, Corporate Strategy, AT&T (2019 - 2021)
- Spearheaded the development and execution of strategic initiatives to drive operational efficiency and enhance the customer experience
- Collaborated with cross-functional teams to identify and capitalize on emerging market opportunities, contributing to a 15% increase in overall revenue
Chief of Staff - Global Business, AT&T (2017 - 2019)
- Advised senior leadership on strategic decision-making, serving as a trusted advisor and driving organizational alignment
- Streamlined business processes and implemented performance management systems, leading to a 20% improvement in team productivity
Education
Master of Business Administration, University of Pittsburgh
Bachelor of Science in Marketing, Indiana University
Areas of Expertise
- Strategic Marketing and Brand Management
- Demand Generation and Lead Optimization
- Go-to-Market Strategy and Execution
- Business Transformation and Change Management
- Data-Driven Decision Making and Analytics
- Cross-Functional Collaboration and Stakeholder Management
Professional Impact
- Recognized as a thought leader in the marketing community, contributing to industry publications and serving as a member of The GTM Circle
- Spearheaded innovative marketing initiatives that have driven significant growth and revenue for the organizations he has served
- Demonstrated a track record of developing high-performing teams and fostering a culture of continuous improvement
Matt Swalley is a results-oriented marketing executive with a proven ability to drive sustainable growth and business transformation. With his strategic mindset, data-driven approach, and strong leadership skills, he is well-positioned to lead VDURA's marketing efforts and contribute to the company's long-term success.
