Matt Verrecchia – Director, Integrated Marketing, Boston Proper
Executive Summary
Matt Verrecchia currently serves as the Director, Integrated Marketing at Boston Proper, a women’s apparel company based in Estero, Florida. He is a seasoned marketing and e-commerce leader with over 15 years of experience in strategic marketing, brand storytelling, and integrated marketing management. In his current capacity, he is responsible for driving brand and revenue growth through omnichannel marketing strategies, digital commerce leadership, and coordinated brand communications.
Professional Background and Expertise
Matt Verrecchia is recognized for his proven track record in strategic marketing, brand building, and e-commerce leadership. He has demonstrated proficiency in developing and executing integrated marketing campaigns that blend digital, retail, and direct-to-consumer channels, all tailored to maximize both reach and customer engagement.
His expertise extends to:
- Omnichannel marketing strategy: Skill in developing campaigns that integrate digital, social, email, and traditional channels.
- Brand storytelling: Successfully crafting branded narratives that resonate with the company’s core demographic—executed notably through recent marketing pushes for Boston Proper’s newest product lines.
- E-commerce optimization: Experience leading digital commerce initiatives, optimizing user experience, driving online sales, and leveraging data to improve ROI.
- Team leadership: Oversight of marketing teams and cross-functional collaboration within organizational structures.
Recent Activity and Company Highlights
- Boston Proper Product Launches: Under Matt’s marketing leadership, Boston Proper has recently promoted new apparel collections emphasizing versatility and style, with campaigns such as “From desk to dinner—our newest lightweight layers do it all. Polished. Flattering. 100% Proper.” This aligns with the company's positioning as a premium lifestyle brand and highlights Matt’s focus on campaign-driven, storytelling marketing.
- Digital Engagement: Campaigns linked to Matt’s tenure feature prominent online activation, including targeted email, social media, and e-commerce site strategies, designed to accelerate customer acquisition and loyalty.
- Marketing Department Structure: Matt works alongside colleagues including Sheryl Clark (potentially executive leadership), Valerie O'Brien, and Deanna Lederman, indicating multi-tiered collaboration and alignment with broader organizational goals.
Location and Network
- Base: Estero, FL, United States—coinciding with Boston Proper’s corporate headquarters.
- Professional Network: Connected with senior marketing and cross-functional teams within Boston Proper, as well as with external partners and vendors through integrated campaign executions.
Key Skills and Strengths
- Strategic Planning: Advanced ability to design and execute annual and seasonal marketing calendars.
- Data-Driven Decision-Making: Focus on campaign analytics, ROI tracking, and ongoing optimization.
- Cross-Channel Coordination: Driving consistency and synergy across email, web, paid media, retail promotions, and catalog initiatives.
- Leadership in Direct-to-Consumer: Enhancing the company’s direct sales and customer retention strategies.
Notable Achievements and Credentials
- 15+ years’ experience in marketing and e-commerce roles, with ascending leadership positions.
- Recognition as a strategic and creative marketing leader capable of scaling brands and orchestrating complex, multi-channel launches.
LinkedIn Profile
- [Matt Verrecchia – LinkedIn](http://www.linkedin.com/in/mattverrecchia)
Implications
Matt Verrecchia’s position and expertise make him a key decision-maker for marketing, e-commerce, and technology partnerships within Boston Proper. His drive for innovation, results, and brand engagement, along with his leadership on omnichannel strategies, underscore his influence in vendor selection and integration of new digital tools and services.
