Matt Warren

Senior Vice President, Digital Marketing

Professional Overview

Matt Warren is a seasoned digital marketing executive with over a decade of experience driving exceptional results for leading brands in the restaurant and food service industries. As the Senior Vice President of Digital Marketing at Dutch Bros Coffee, he oversees the company's comprehensive digital strategy, including online advertising, social media, e-commerce, and customer relationship management (CRM) initiatives.

Experience Summary

Current Role

In his current role at Dutch Bros Coffee, Matt is responsible for developing and executing the brand's holistic digital marketing strategy to support rapid nationwide expansion and drive sustainable growth. He leads a high-performing team of digital experts to maximize the impact of the company's omnichannel marketing efforts, leveraging data-driven insights to optimize campaign performance and deliver exceptional customer experiences.

Under Matt's leadership, Dutch Bros has achieved significant milestones, including doubling its digital marketing-attributed revenue and growing its loyalty program membership by 50% within the first two years. His strategic vision and data-driven approach have positioned the brand as a digital innovator in the competitive coffee shop industry.

Career Progression

Prior to joining Dutch Bros, Matt held several progressive leadership roles at Wingstop Restaurants, where he was instrumental in transforming the company's digital marketing capabilities. As Vice President of Media and Digital Marketing Strategy, he spearheaded the development and implementation of a comprehensive digital roadmap, resulting in a 30% increase in online sales and a 25% improvement in customer acquisition costs.

Earlier in his career, Matt held positions at Panera Bread and Domino's Pizza, where he honed his expertise in performance marketing, customer relationship management, and data-driven decision-making. His ability to leverage data and analytics to drive measurable business impact has been a hallmark of his career.

Academic Background

Matt holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from Arizona State University. During his time at ASU, he was an active member of the university's marketing club and was recognized for his outstanding academic achievements.

Areas of Expertise

• Digital marketing strategy and execution

• Performance marketing and media optimization

• Customer relationship management and loyalty program development

• Data-driven decision-making and analytics

• Cross-functional leadership and team management

Professional Impact

Matt's contributions have been recognized industry-wide, as he has been invited to speak at several prominent marketing conferences and events. He has also been featured in leading industry publications for his innovative approaches to digital marketing and customer engagement.

Conclusion

With his extensive experience, data-driven mindset, and proven track record of driving transformative results, Matt Warren is poised to continue his success as a digital marketing leader. He is passionate about leveraging the power of digital to deliver exceptional customer experiences and drive sustainable growth for the brands he serves.