Matt Zanderigo - Chief Marketing Officer
Professional Overview
Matt Zanderigo is an accomplished Chief Marketing Officer with over a decade of experience driving marketing strategy and execution for technology companies. Recognized for his ability to align marketing initiatives with business objectives, he has a proven track record of propelling organizations to new levels of growth and market leadership.
Experience Summary
Current Role
As the Chief Marketing Officer at MirrorTab, Matt is responsible for overseeing all aspects of the company's marketing function, including brand positioning, demand generation, digital marketing, and customer engagement. He works closely with the executive team to develop and implement a comprehensive marketing strategy that supports MirrorTab's ambitious growth plans.
In addition to his role at MirrorTab, Matt serves as an Investor and Advisor for Hiper and Skyhook Solar, where he leverages his expertise to guide these emerging companies in their marketing and growth efforts.
Career Progression
Prior to joining MirrorTab, Matt held several senior marketing roles, including Chief Marketing Officer at Toric, Advisor to the Founder/CEO at Nexla, and Global Lead for GTM/Demand Generation at Amazon Web Services (AWS) Marketplace. Throughout his career, he has demonstrated a strong ability to drive strategic marketing initiatives, optimize marketing operations, and deliver measurable results.
Matt's previous experience also includes leadership positions at Sqrrl, ObserveIT, Riverbed Technology, and Dynatrace, where he honed his skills in product marketing, demand generation, and go-to-market strategy.
Academic Background
Matt holds a Bachelor of Science degree in Marketing from the University of New Hampshire, where he graduated with distinction.
Areas of Expertise
- Marketing strategy and execution
- Demand generation and lead nurturing
- Digital marketing and content development
- Brand positioning and go-to-market planning
- Marketing operations and performance optimization
- Cross-functional collaboration and stakeholder management
Professional Impact
During his tenure at AWS Marketplace, Matt led the global go-to-market and demand generation efforts, contributing to the platform's rapid growth and market expansion. At Toric, he spearheaded a comprehensive rebranding initiative that resulted in a significant increase in brand awareness and customer acquisition.
As an Advisor and Investor, Matt has leveraged his expertise to help Hiper and Skyhook Solar refine their marketing strategies and drive customer engagement, contributing to their respective successes.
Conclusion
With his extensive experience, strategic mindset, and track record of success, Matt Zanderigo is a seasoned marketing executive poised to drive transformative growth and impact for organizations operating in the technology sector. His versatile skill set, coupled with his passion for innovation, make him a valuable asset to any organization seeking to elevate its marketing function and achieve its business objectives.
