Matthew Bach

Vice President Marketing, New York, New York, United States

Professional Overview

Matthew Bach is an experienced marketing executive with a proven track record of driving growth and brand development for leading organizations in the finance and consumer goods industries. As the Vice President of Marketing at MutualMarkets, he leverages his expertise in data-driven marketing strategies, brand positioning, and digital campaign management to elevate the company's market presence and engagement with target customers.

Experience Summary

Current Role

As the Vice President of Marketing at MutualMarkets, Matthew is responsible for overseeing all marketing and communications initiatives, including the development and execution of comprehensive marketing plans, digital marketing campaigns, brand strategy, and customer acquisition efforts. Under his leadership, the marketing team has achieved significant milestones, such as increasing website traffic by 25% and improving customer conversion rates by 18% over the past year.

Career Progression

Prior to his current role, Matthew served as the Vice President of Marketing at TriDot Triathlon Training, where he spearheaded the brand's digital transformation and developed innovative marketing campaigns that drove a 30% increase in customer engagement. Before that, he held the position of Director of Business Management at Generation UCAN, where he played a key role in expanding the company's product portfolio and enhancing its market presence.

Matthew's diverse background also includes experience as a Head Coach for the cross-country and track & field teams at Montclair Kimberley Academy, as well as roles as a Trader at Ophir Partners LLC and Scout Trading, and a Portfolio Manager at Direxion.

Academic Background

Matthew holds a Bachelor's degree in Business Administration from the University of Pennsylvania, where he graduated with a focus on finance and marketing.

Areas of Expertise

• Marketing strategy and brand development

• Digital marketing and campaign management

• Data-driven decision making and analytics

• Customer acquisition and retention

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Matthew has consistently demonstrated his ability to drive organizational growth and profitability. At MutualMarkets, he has led the development and implementation of a comprehensive marketing strategy that has resulted in a 15% increase in market share and a 20% year-over-year improvement in revenue. His industry contributions include speaking engagements at marketing conferences and the publication of several thought leadership articles in industry-leading publications.

Conclusion

With his extensive experience, strategic mindset, and innovative approach to marketing, Matthew Bach is a versatile and highly effective marketing leader. His proven track record of success, coupled with his strong analytical and problem-solving skills, make him a valuable asset to any organization seeking to enhance its market presence and drive sustainable growth.