Professional Summary

Professional Overview

Matthew Burke is an accomplished Art Director with extensive experience in the fashion and retail industries. He specializes in creating captivating visual experiences that drive brand growth and engage target audiences. As an innovative and strategic creative leader, Matthew excels at aligning design solutions with overarching business objectives.

Experience Summary

Current Role

As the Art Director at Coach, Matthew is responsible for leading a team of designers to conceptualize and execute visually striking campaigns, product visuals, and brand assets. He collaborates closely with cross-functional stakeholders to deliver integrated marketing materials that elevate the Coach brand and resonate with consumers. Under Matthew's direction, the design team has consistently achieved measurable improvements in customer engagement and conversions.

Career Progression

Prior to his current role, Matthew served as the Senior Graphic Designer at Coach, where he played a pivotal role in revitalizing the brand's visual identity and digital presence. He also held positions as a Digital Designer at Theory and as a Design Intern at both Consumer Reports & ShopSmart Magazine and Alfred Dunner. Through these varied experiences, Matthew has developed a well-rounded understanding of the fashion and retail industries, enabling him to provide strategic design guidance and drive impactful outcomes.

Academic Background

Matthew holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he graduated with honors. His academic pursuits fostered a strong foundation in design principles, creative problem-solving, and effective visual communication.

Areas of Expertise

• Brand identity and visual system development

• Digital marketing and e-commerce design

• Omnichannel campaign strategy and execution

• Creative team leadership and talent development

• Innovative use of emerging design technologies

• Collaborative partnership with cross-functional teams

Professional Impact

At Coach, Matthew has spearheaded the design and implementation of several highly successful marketing campaigns, resulting in increased brand awareness and significant revenue growth. His ability to translate complex business objectives into visually captivating solutions has earned him recognition within the industry and a reputation as a transformative creative leader.

Conclusion

With his proven track record of driving design excellence, Matthew Burke is poised to continue making a meaningful impact on the fashion and retail sectors. As he progresses in his career, he remains committed to delivering innovative design solutions that elevate brands, engage consumers, and contribute to long-term business success.