Professional Summary
Professional Overview
Matthew Eisenacher is a seasoned brand and marketing executive with extensive experience in the food and beverage industry. As the Chief Brand Officer at First Watch Restaurants, he is responsible for driving the company's brand strategy, innovation, and marketing initiatives to enhance the customer experience and drive business growth.
Experience Summary
Current Role
As the Chief Brand Officer at First Watch Restaurants, a leading breakfast, brunch, and lunch concept, Matthew is responsible for overseeing the brand's strategic vision, marketing campaigns, product development, and customer engagement. He works closely with the executive team to ensure the brand's positioning and execution align with the company's growth objectives.
Career Progression
Prior to his current role, Matthew held various leadership positions within the restaurant and food industry, including serving as the SVP of Brand Strategy and Innovation at First Watch Restaurants, the Chief Concept Officer at The Piada Group and Piada Italian Street Food, and holding marketing and brand development roles at Abbott Nutrition and Nestlé.
Throughout his career, Matthew has demonstrated a strong track record of driving brand transformation, implementing successful marketing strategies, and leading cross-functional teams to achieve business goals. He has a proven ability to translate consumer insights into innovative product and brand experiences that resonate with target audiences.
Academic Background
Matthew holds an MBA in Marketing from The Ohio State University - The Max M. Fisher College of Business and a BBA in Finance and Business Management from Ohio University. His academic achievements and specializations have provided him with a solid foundation to excel in the marketing and brand management field.
Areas of Expertise
- Brand strategy and development
- Marketing campaign planning and execution
- Product innovation and menu development
- Customer experience optimization
- Cross-functional team leadership
- Data-driven decision making
Professional Impact
During his tenure at First Watch Restaurants, Matthew has been instrumental in driving the brand's growth and market positioning. He has led the development and implementation of successful marketing campaigns, introduced new menu items that have resonated with customers, and implemented data-driven strategies to enhance the overall customer experience.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Matthew Eisenacher is well-positioned to continue driving the success of First Watch Restaurants as its Chief Brand Officer. His deep understanding of the food and beverage industry, coupled with his marketing expertise and innovative approach, make him a valuable asset in the company's ongoing growth and market leadership.
