Matthew Embrey

Vice President of Sales and Marketing

Professional Overview
Matthew Embrey is an experienced sales and marketing executive with a proven track record of driving business growth and revenue expansion. As the Vice President of Sales and Marketing at Abacus, he oversees the company's go-to-market strategies, sales operations, and marketing initiatives, positioning the organization for continued success in the technology industry.

Experience Summary

Current Role
As the Vice President of Sales and Marketing at Abacus, Matthew is responsible for leading the company's sales and marketing teams, developing and executing go-to-market strategies, and driving revenue growth. He has been instrumental in streamlining sales processes, implementing effective marketing campaigns, and fostering strong customer relationships, contributing to Abacus' market share expansion and enhanced brand visibility.

Career Progression
Prior to his current role, Matthew served as an Information Technology Consultant at Abacus, where he leveraged his technical expertise and business acumen to provide strategic solutions to clients. Before joining Abacus, he was the Owner of Figure 8 Capital, a boutique investment firm, and held various sales leadership positions at VoiceComm, LLC., including Vice President of Sales and Account Manager.

Academic Background
Matthew holds a Bachelor of Science degree in Business Administration from the University of Pennsylvania, with a focus on Finance and Entrepreneurship.

Areas of Expertise

• Sales strategy and execution

• Marketing campaign development and optimization

• Business development and client relationship management

• Technology and software solutions implementation

• Financial analysis and investment management

Professional Impact
During his tenure as Vice President of Sales and Marketing, Matthew has spearheaded several initiatives that have contributed to Abacus' growth and industry recognition. He led the successful launch of a new software product line, which resulted in a 25% increase in annual recurring revenue. Additionally, he implemented a data-driven approach to marketing, leading to a 35% improvement in lead conversion rates and a 20% increase in customer retention.

Conclusion
With his robust sales and marketing expertise, coupled with his deep understanding of the technology industry, Matthew Embrey is poised to continue driving Abacus' strategic growth and solidifying its position as a leading provider of innovative solutions. His demonstrated ability to align sales and marketing efforts, coupled with his entrepreneurial mindset and financial acumen, make him a valuable asset to the organization.